Retail Transformation and Ops

BEWAKOOF®; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Bewakoof.com is seeking a seasoned Retail Operations leader to drive day-to-day store excellence and regional coordination in Bengaluru, India. You will optimize staffing, budgets, and SOPs while steering system rollouts across multiple locations.

The role demands a data-driven mindset, strong P&L understanding, and proven capability to build scalable processes in a high-growth, D2C fashion brand. Willingness to travel and hands-on coaching are essential.

Qualifications

• 6–10 years of experience in retail operations.
• 3–4 years in a multi-store or regional leadership role in D2C fashion/lifestyle brands.
• Proven track record of building systems, teams and processes at scale in high-growth environments.
• Strong understanding of retail metrics, P&L management and operational KPIs.
• Experience leading transformation projects, SOP rollouts and new store launches.
• Excellent people management with the ability to coach, motivate and develop store teams.
• Data-driven mindset with proficiency in Excel/Google Sheets; familiarity with BI tools is a plus.
• Willingness to travel frequently across your region and work hands-on with store teams.

Responsibilities

• Oversee day-to-day store operations and turnarounds across locations in your region, ensuring SOP adherence.
• Partner with store managers to optimize staffing, rotas and labor costs while maintaining high service levels.
• Lead rollout of new systems, tools, and SOP upgrades across stores.
• Design and implement standardized operating procedures for receiving, stock management, loss prevention and customer service.
• Analyze operational data (shrinkage, payroll efficiency, compliance rates) to identify improvements and lead lean projects.
• Recruit, train and mentor ARMs and Store Managers; conduct quarterly performance reviews.
• Build a coaching culture with on-the-job training and clear progression paths for store teams.
• Identify motivation-related issues and implement engagement initiatives to reduce attrition.
• Develop store-specific business plans with ARMs; coordinate with Head Office for execution support.
• Monitor KPIs (sales/targets, footfall, ATV, customer satisfaction) and implement corrective actions for underperforming stores.
• Track CRM registrations and analyze customer behavior to propose retention improvements.

Skills

People management

Leadership

Data-driven decision making

Tools

Excel/Google Sheets

BI tools

Job description

Established in 2012, Bewakoof.com is a brainchild of two stubborn IITians who followed their hearts and chose to become entrepreneurs. They looked at fashion differently, and believed that fashion can be consumed with lots of fun. Bewakoof.com has always been a for-the-people brand, understanding consumers’ sense of fashion and delivering the best.

We offer creative products delivered through delightful experiences, relatable and entertaining content, ensuring quality and affordability.

The company has a revenue run-rate of 250crs, growing more than 100% Y-O-Y, and has managed to be the sole profitable player in the online shopping space in India. We plan to grow 10x in the next 4 years with a vision to create India’s largest Youth Fashion Brand, and this is your chance to be a part of our exciting journey!

Key Responsibilities:

1. Retail Operations Excellence

• Oversee day-to-day operations and store turnarounds across multiple locations in your region, ensuring adherence to SOPs for opening/closing, cash handling, inventory, and visual merchandising.
• Partner with store managers to optimize staffing, rotas, and labor costs while maintaining high service levels.

2. Transformation & Process Improvement

• Lead rollout of new systems, tools, and operational changes (e.g., SOP upgrades, inventory management systems) across stores.
• Design and implement standardized operating procedures for receiving, stock management, loss prevention, and customer service.
• Analyze operational data (shrinkage, payroll efficiency, compliance rates) to identify improvement opportunities and lead continuous improvement projects using lean methodologies.
• Recruit, train, and mentor Assistant Regional Managers (ARMs) and Store Managers; conduct quarterly performance reviews and set weekly/monthly sales targets.
• Build a coaching culture by providing on-the-job training, structured feedback, and clear progression pathways for store teams.
• Identify motivation‑related structural issues and implement engagement initiatives to reduce attrition and improve team morale.

4. Business Planning & Performance Management

• Develop store-specific business plans in collaboration with ARMs; coordinate with Head Office for execution support.
• Monitor KPIs (sales vs. targets, footfall conversion, average transaction value, customer satisfaction) and implement corrective action plans for underperforming stores.
• Track CRM customer registration rates, analyze customer behavior, and propose enhancements for better service and retention.

Must Haves:

• 6–10 years of experience in retail operations, with at least 3–4 years in a multi‑store or regional leadership role in D2C fashion/lifestyle brands.
• Proven track record of building systems, teams, and processes at scale in high‑growth environments.
• Strong understanding of retail metrics, P&L management, and operational KPIs.
• Experience leading transformation projects, SOP rollouts, and new store launches.
• Excellent people management skills with the ability to coach, motivate, and develop store teams.
• Data‑driven mindset with proficiency in Excel/Google Sheets; familiarity with BI tools is a plus.
• Willingness to travel frequently across your region and work hands‑on with store teams.