Retail Marketing Manager

Make Your Own Perfume [MYOP]; Kozhikode district; On-site; INR 457,000 - 547,000; Full time

Benefits offered by this job

PF

ESI

Health Insurance

Job summary

MYOP (Make Your Own Perfume) is redefining fragrance experience in India with its first perfume bar and 50+ stores nationwide. The company aims for a growing international presence and immersive brand spaces across retail locations.

The Retail Marketing Lead will develop strategies to drive footfall, conversions, and customer retention across MYOP stores, plan launch campaigns, mall collaborations, and on-ground activations in line with brand guidelines.

Qualifications

• 5–6 years of experience in retail marketing or experiential marketing (lifestyle, luxury, FMCG, or fashion preferred).
• Strong understanding of in-store activations, mall partnerships, and BTL strategies.
• Proven ability to manage multi-location campaigns and work cross-functionally.
• Excellent vendor negotiation, budgeting, and project management skills.
• Creative mindset with a results-driven approach.

Responsibilities

• Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.
• Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.
• Work closely with mall marketing teams to create joint promotional opportunities.
• Coordinate BTL activations, sampling drives, and in-store events.
• Lead visual merchandising plans in alignment with brand guidelines.
• Partner with the influencer marketing team for on-ground collaborations.
• Track ROI for all retail marketing initiatives and optimise for performance.

Skills

Retail marketing

Experiential marketing

Cross-functional

Vendor negotiation

Budgeting

Project management

Creativity

Results-driven

Job description

Job Description

At MYOP (Make Your Own Perfume), we’re redefining the fragrance experience with India’s first perfume bar, over 50+ stores nationwide, and a growing international presence. Our retail spaces aren’t just points of sale they’re immersive brand experiences.

Job Information

• Industry Retail
• Date Opened 07/30/2026
• Salary Above 45000
• Job Type Full time
• City Calicut
• State/Province Kerala
• Country India
• Zip/Postal Code 673014

What You’ll Do

• Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.
• Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.
• Work closely with mall marketing teams to create joint promotional opportunities.
• Coordinate BTL activations, sampling drives, and in-store events.
• Lead visual merchandising plans in alignment with brand guidelines.
• Partner with the influencer marketing team for on-ground collaborations.
• Track ROI for all retail marketing initiatives and optimise for performance.

Requirements

• 5–6 years of experience in retail marketing or experiential marketing (lifestyle, luxury, FMCG, or fashion preferred).
• Strong understanding of in-store activations, mall partnerships, and BTL strategies.
• Proven ability to manage multi-location campaigns and work cross-functionally.
• Excellent vendor negotiation, budgeting, and project management skills.
• Creative mindset with a results-driven approach.

Benefits

• PF
• ESI
• Health Insurance