Retail Marketing Manager

Make Your Own Perfume; Kozhikode district; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Make Your Own Perfume (MYOP) LLP is seeking a Retail Marketing Manager to lead strategies and activations that make our stores unmissable, engage customers, and elevate the brand.

You will develop and execute retail-focused marketing campaigns, plan store launches and mall collaborations, and coordinate in-store events, with a strong emphasis on ROI and performance optimization.

Qualifications

• 5–6 years of experience in retail marketing or experiential marketing (lifestyle, luxury, FMCG, or fashion preferred).
• Strong understanding of in-store activations, mall partnerships, and BTL strategies.
• Proven ability to manage multi-location campaigns and work cross-functionally.

Responsibilities

• Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.
• Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.
• Coordinate BTL activations, sampling drives, and in-store events.
• Lead visual merchandising plans in alignment with brand guidelines.
• Partner with the influencer marketing team for on-ground collaborations.
• Track ROI for all retail marketing initiatives and optimise for performance.

Skills

Retail marketing

Multi-location campaigns

Vendor management

Job description

Make Your Own Perfume (MYOP) LLP | Full time

At MYOP (Make Your Own Perfume), we’re redefining the fragrance experience with India’s first perfume bar, over 50 + stores nationwide, and a growing international presence. Our retail spaces aren’t just points of sale — they’re immersive brand experiences.

We’re looking for a Retail Marketing Manager to lead strategies and activations that make our stores unmissable, our customers engaged, and our brand unforgettable.

What You’ll Do

Develop and execute retail-focused marketing strategies to drive footfall, conversions, and customer retention across MYOP stores.

Plan and oversee store launch campaigns, seasonal promotions, and mall collaborations.

Work closely with mall marketing teams to create joint promotional opportunities.

Coordinate BTL activations, sampling drives, and in-store events.

Lead visual merchandising plans in alignment with brand guidelines.

Partner with the influencer marketing team for on-ground collaborations.

Track ROI for all retail marketing initiatives and optimise for performance.

Requirements

What We’re Looking For

5–6 years of experience in retail marketing or experiential marketing (lifestyle, luxury, FMCG, or fashion preferred).

Strong understanding of in-store activations, mall partnerships, and BTL strategies.

Proven ability to manage multi-location campaigns and work cross-functionally.

Excellent vendor negotiation, budgeting, and project management skills.

Creative mindset with a results-driven approach.