Remote Marketing Generalist (India)

Rex.zone; India; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A dynamic tech company based in India is looking for a Remote Marketing Generalist to lead multi-channel marketing programs including SEO, email, and social media. You will manage integrated campaigns, write diverse content, and employ data-driven strategies to boost acquisition and retention. Candidates must have mid-senior marketing experience and strong SEO skills. Proficiency with marketing automation tools like HubSpot or Salesforce is preferred. This position is well-suited for professionals comfortable in a fast-paced environment.

Qualifications

• Mid-Senior experience delivering results across multiple marketing channels.
• Strong written communication for content and lifecycle messaging.
• Practical knowledge of SEO fundamentals, on-page optimization, and keyword intent.

Responsibilities

• Plan and launch integrated campaigns across various marketing channels.
• Write and publish landing pages, blog posts, email sequences, and ad copy.
• Run A/B tests for landing pages, CTAs, and subject lines.

Skills

Mid-Senior experience

Strong written communication

Knowledge of SEO fundamentals

Support for paid campaigns

Proficiency in marketing analytics

Tools

HubSpot

Salesforce

Marketo

Job description

About The Role

Rex.zone is hiring a Remote Marketing Generalist based in India to execute and optimize full-funnel, multi-channel marketing programs across content, SEO, email, paid media, and social. You will partner with product and sales to drive acquisition, activation, retention, and revenue through experimentation, reporting, and iterative improvements.

Key Responsibilities

• Plan and launch integrated campaigns across content, SEO, email, paid, and social
• Write and publish landing pages, blog posts, email sequences, and ad copy
• Support marketing operations: UTM hygiene, CRM/marketing automation coordination, and lead routing support
• Run A/B tests for landing pages, CTAs, subject lines, and creative
• Monitor KPIs (CAC, CPL, MQL→SQL conversion, pipeline contribution, retention signals) and build clear performance readouts
• Conduct lightweight market/competitor research to improve positioning and messaging
• Maintain campaign documentation, briefs, and stakeholder updates

Required Qualifications

• Mid-Senior experience delivering results across multiple marketing channels
• Strong written communication for content and lifecycle messaging
• Practical knowledge of SEO fundamentals, on-page optimization, and keyword intent
• Experience supporting paid campaigns and creative iteration
• Proficiency with marketing analytics and reporting (funnels, cohorts, attribution basics)
• Comfort collaborating across time zones and managing priorities in a fast-paced environment

Preferred Qualifications

• Experience with B2B SaaS or product-led growth
• Familiarity with marketing automation/CRM workflows (e.g., HubSpot, Salesforce, Marketo equivalents)
• Landing page builders and basic HTML/CSS are a plus
• Comfort using AI tools for research and drafting while maintaining brand quality

How To Apply

Apply on Rex.zone with your resume and a brief portfolio of campaigns (links to landing pages, content samples, ads, or email sequences). Include measurable outcomes such as traffic growth, conversion lift, and pipeline impact.