JOB DESCRIPTION
Relationship Manager
Department: Sales
Reports To: Team Leader / Regional Sales Manager
Location: Gurugram
Role Purpose
The Relationship Manager - SME drives new customer acquisition, originates quality lending opportunities, and manages end-to-end customer relationships for small and medium enterprise clients. The role covers the full lending lifecycle - from lead generation through sanction and disbursement - sourced through direct channels, and anchor-based programmes, while upholding credit quality, compliance standards, and a superior customer experience.
Key Responsibilities
Business Development
- Acquire new SME customers seeking working capital and business financing.
- Generate business through direct sourcing, referrals, and channel partners.
- Build a strong local market presence and continually develop new business opportunities.
- Achieve monthly disbursement, revenue, and portfolio targets.
Customer Acquisition
- Identify customers with funding needs across Invoice Discounting, Supply Chain Finance (Dealer Financing, and Vendor Financing).
- Understand each customer's business model and financing requirements.
- Clearly explain product features, eligibility criteria, documentation requirements, and repayment structures.
Relationship Management
- Build long-term relationships with SME customers.
- Maintain regular engagement with existing customers to drive repeat business and cross-selling.
- Ensure high customer satisfaction across the lending journey.
- Coordinate with customers to ensure timely document submission and query resolution.
Credit Assessment Support
- Conduct preliminary customer profiling, field visits, and business verification.
- Collect and verify required documents, including GST filings, bank statements, financial statements, and income tax returns.
- Prepare initial credit notes or customer summaries as required.
Sales Process Management
- Ensure loan applications are complete and accurate.
- Coordinate with Credit, Operations, Risk, Legal, and Product teams to enable faster turnaround.
- Track applications through login, sanction, documentation, and disbursement.
- Ensure timely closure of pending credit queries.
Market Intelligence & Portfolio Quality
- Track competitor offerings, market trends, and emerging industry segments.
- Share customer feedback to support product improvement.
- Source customers who meet underwriting guidelines and maintain portfolio quality through disciplined customer selection.
- Support the collections team as needed and proactively manage relationships to minimise delinquency.
Daily Activities
- Customer meetings and field visits
- Lead generation and loan sourcing
- Documentation collection and login submission
- Credit query resolution
- Relationship and pipeline management
- CRM updates
Key Performance Indicators (KPIs)
- Monthly Disbursement Value achieved
- Loan Sanctions Number & value
- Lead Generation Monthly volume
- Logins Submitted Monthly volume
- Conversion Ratio Login to disbursement
- Portfolio Quality Delinquency / bounce rate
- Customer Acquisition New customers added
- Repeat Business Revenue from existing customers
- TAT Adherence Average processing time
- Customer Satisfaction Feedback / NPS Desired
Desired Candidate Profile
Education: Graduate in any discipline; MBA preferred
Experience: 2-6 years in SME lending, Working Capital, Supply Chain Finance, or Commercial Lending. Experience with an NBFC, Bank, FinTech, or other financial institution is preferred.
Skills Required
Technical Skills
- SME lending knowledge
- Financial statement understanding
- Bank statement analysis
- GST understanding
- Credit underwriting basics
- Sales pipeline management
- CRM usage
- MS Excel and PowerPoint
Behavioural Skills
- Strong communication skills
- Relationship building
- Negotiation
- Customer-centric approach
- Problem solving
- Ownership mindset
- Time management
- Team collaboration
Success Metrics (First 6 Months)
- Achieve assigned monthly disbursement targets.
- Build a healthy and diversified sourcing pipeline.
- Maintain high-quality application submissions with minimal credit queries.
- Develop a strong referral and connector network.
- Maintain portfolio quality within acceptable delinquency thresholds.
- Deliver a superior customer experience while adhering to internal processes and regulatory requirements.