Regional Sales Manager – HDFC Relationship (All Verticals)
Job Purpose
Drive business and achieve targets through allocated region/area. Nurture and maintain the relationship with the channel partner for incremental development of the business, contributing by the relationship and help/supervise them for the smooth function of the business process flow. Manage a team of Sales Managers to maintain the proper process of doing valued business for the organisation.
Principal Accountabilities
- Ensure achievement of Targets (Premium & Revenue) in order to contribute in overall growth of the company.
- Continuous interaction (as per RH / ZH's defined grid) with the channel partners.
- Mapping all key decision makers & building review mechanism per mapping basis decided intervals.
- Aggressively downloading all the RnR activities to be run by BSLI.
- Ensure smooth function of the sales and other processes in order to maximise business potential.
- Communicating any product changes, process change or change in any rules and regulations (internal / IRDA) with the help of different training module.
- Supporting in the actual sales and service aspects including sales calls, issuance and complaint handling.
- Maintain the expense gap in order to reduce the cost: understanding the need of the expense, taking commitment from the channel before any spending or allocation of the budget, maintaining a SM wise expense tracker.
- Ensure relevant people in the right place at right time in order to maximise productivity: people retention @90% levels, understanding strength of the resource & allocating job responsibility accordingly, evaluating the opportunity of each business unit and allocating targets as per that, recruiting, developing and training team members to maximise productivity, filling position gaps/vacancies within a TAT of T+15 days.
- Ensure the right method of business acquisition in order to get the profitable mix for the organisation: scrutinise the business on regular basis, maintain quality checks, monitor customer complaints and adhere to defined resolution TATs – T+72 Hrs, take necessary documented actions against defaulting employees on quality / conduct parameters.
- Ensure Persistency targets (from 2nd year) as per the company norms so that renewals take place on time: regular MIS flow and communication with Channel Partners on T-30 basis, resolve queries as and when required to ensure that renewal takes place on time, fortnightly renewal status review mechanism.
- Building new business opportunities within the allocated area/relationships in order to maximise the productivity / Top Line: identify innovative methods working with the relationship to enhance penetration of the database, SM Review Mechanism to have 40% Activation with 2 Case/Active @ 50K ATS focus, ensure Product Mix – Trad 50% : ULIP 40% : Term 10%, 15% Business More than TATA Provide inputs for new products & Sales Pitch, basis an in-depth understanding of Channel needs, identify training needs for the in-house and channel partner teams, regular Product Updates and Comparative Analysis should be shared with Bank Leadership / Hierarchy.
Direct Reports Responsibilities
Sales Manager / Senior Sales Manager: To derive Insurance Business from assigned Relationship/Channel partner in an area or zone, convince the relationship so they can convince their customer to invest in Birla Sunlife Insurance. Ensure all pre and post sales support and services to the relationship as well as to the clients along with the team dedicated to the relationship. Ensure not only achieving the target but also consistent growth in the business every quarter.