Regional Sales Manager

Fish Gold Industries; Lucknow; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based incentives

TA/DA and applicable travel expenses

Lead regional Cattle Feed business

Career growth opportunities

Direct exposure to senior management

Build strong regional sales network

Job summary

Fish Gold Industries in Lucknow invites a seasoned Regional Sales Lead for its cattle feed portfolio. You will own regional sales, drive channel expansion, and manage distributors and retailers to hit monthly, quarterly and annual targets.

You will lead field teams, analyze data, negotiate with partners, and travel across the region to seize new opportunities, strengthen product movement, and ensure healthy revenues while building a strong sales network.

Qualifications

• Relevant experience in the Animal Feed/Cattle Feed Industry is mandatory.
• Proven experience in regional sales management, channel development and distributor/dealer management within the Animal Feed Industry.
• Strong practical understanding of Cattle Feed, Animal Nutrition and the Animal Feed market.
• Demonstrated ability to build territories, develop markets and consistently achieve sales targets.
• Strong experience in leading and developing field sales teams.
• Excellent business-development, negotiation, communication and relationship-management skills.
• Strong understanding of primary/secondary sales, distribution and collection management.

Responsibilities

• Own and drive regional sales, distribution and business growth for the company's Cattle Feed portfolio.
• Develop and execute territory-wise sales plans to achieve targets.
• Build, expand and strengthen the distributor, dealer and retail network across the region.
• Identify untapped markets, new business opportunities and potential channel partners.
• Lead, coach and monitor the field sales team to ensure productivity and target achievement.
• Drive primary and secondary sales and ensure healthy product movement across the channel.
• Develop strong relationships with key distributors, dealers and major customers.

Skills

Channel development

Distributor/dealer management

Sales management

Negotiation

Communication

Relationship management

Leadership

Travel readiness

Education

MBA in Sales & Marketing

Graduate

Job description

Role & Responsibilities

• Own and drive regional sales, distribution and business growth for the company's Cattle Feed portfolio.
• Develop and execute territory-wise sales plans to achieve monthly, quarterly and annual targets.
• Build, expand and strengthen the distributor, dealer and retail network across the assigned region.
• Identify untapped markets, new business opportunities and potential channel partners.
• Lead, coach and monitor the field sales team to ensure productivity and target achievement.
• Drive effective primary and secondary sales and ensure healthy product movement across the channel.
• Develop strong relationships with key distributors, dealers and major customers.
• Conduct regular market visits to assess business performance, customer requirements and market potential.
• Monitor competitor products, pricing, schemes, market activities and changing customer trends.
• Ensure effective territory coverage, order generation and sales conversion.
• Monitor distributor outstanding, credit discipline and collection performance.
• Analyse sales data, territory performance and market feedback to identify gaps and implement corrective actions.
• Coordinate with production, dispatch and accounts teams for smooth order fulfilment and business operations.
• Prepare accurate sales forecasts, MIS and periodic business-performance reports for management.
• Implement company sales strategies, promotional activities and market-development initiatives effectively.

Preferred Candidate Profile

• Graduate; MBA in Sales & Marketing or a relevant business discipline will be an advantage.
• Relevant experience in the Animal Feed/Cattle Feed Industry is mandatory.
• Proven experience in regional sales management, channel development and distributor/dealer management within the Animal Feed Industry.
• Strong practical understanding of Cattle Feed, Animal Nutrition and the Animal Feed market.
• Demonstrated ability to build territories, develop markets and consistently achieve sales targets.
• Strong experience in leading and developing field sales teams.
• Excellent business-development, negotiation, communication and relationship-management skills.
• Strong understanding of primary/secondary sales, distribution and collection management.
• Commercially sound with the ability to analyse sales data and make business-oriented decisions.
• Strong market intelligence and competitor-analysis capabilities.
• Highly target-driven, self-motivated and accountable for business results.
• Willingness to travel extensively across the assigned region.

Perks & Benefits

• Competitive compensation based on relevant experience and suitability.
• Performance-based incentives/growth opportunities, as applicable under company policy.
• TA/DA and applicable travel expenses as per company policy.
• Opportunity to lead and develop a regional Cattle Feed business.
• Career growth opportunities within the Sales & Marketing hierarchy.
• Direct exposure to senior management and strategic business decisions.
• Opportunity to build and manage a strong regional sales network.