Regional Marketing executives

Zota Health Care; Kolkata District; On-site; INR 500,000 - 800,000; Full time

Job summary

Zota Health Care is seeking a Regional Marketing Executive to drive brand presence across the assigned region in West Bengal and surrounding areas. The role focuses on implementing regional marketing strategies, building doctor and hospital relationships, supporting sales targets, and monitoring market trends and competitors to inform campaigns.

The candidate should have B.Pharma / D.Pharma / M.Pharma or Life Sciences with pharma marketing experience; MBA in Marketing is a plus.

Qualifications

• Bachelor or higher in pharma with relevant sales experience.
• Experience in regional pharma marketing and customer engagement.
• MBA in Marketing adds advantage.

Responsibilities

• Develop and execute regional marketing plans aligned to company objectives.
• Achieve monthly, quarterly and annual sales and business targets.
• Promote pharmaceutical products to doctors, hospitals, pharmacies, and distributors.
• Build and maintain relationships with doctors, pharmacists, and key accounts.
• Conduct regular market visits to assess customer needs and potential.
• Monitor competitors' products, pricing and promotional activities.
• Provide market intelligence and feedback to marketing team.
• Coordinate with sales team on campaigns, launches and events.
• Ensure product availability with distributors and stockists.
• Track sales and identify growth opportunities regionally.
• Prepare regional reports and practitioner engagement insights.
• Support medical camps, CME programs, and promotional events.

Skills

Pharmaceutical Sales & Marketing

Regional Development

Product Promotion

Territory Management

Distributor & Stockist Management

Market Analysis

Customer Relationship Management

Sales Target Achievement

Marketing Campaign Execution

Communication & Presentation

Negotiation & Networking

Education

B.Pharma / D.Pharma / M.Pharma

B.Sc. / Life Sciences with pharma sales & marketing exp

MBA in Marketing

Tools

MS Office

Job description

Job Description Regional Marketing Executive

Designation: Regional Marketing Executive
Department: Sales & Marketing
Industry: Pharmaceutical / Healthcare
Employment Type: Full-Time
Reporting To: Regional Sales Manager / Zonal Sales Manager
Location: Regional / Assigned Territory
Job Purpose
We are looking for a Regional Marketing Executive to drive business growth and strengthen the company's pharmaceutical brand presence within the assigned region. The candidate will be responsible for implementing regional marketing strategies, developing customer relationships, supporting sales targets, monitoring market trends and competitor activities, and ensuring effective product promotion.

Key Responsibilities

• Develop and execute regional marketing plans in line with company objectives.
• Achieve assigned monthly, quarterly, and annual sales and business targets.
• Promote pharmaceutical products to doctors, hospitals, pharmacies, distributors, and other relevant healthcare stakeholders.
• Build and maintain strong relationships with doctors, pharmacists, key accounts, distributors, and other customers.
• Conduct regular market visits to understand customer requirements and market potential.
• Monitor competitor products, pricing, promotional activities, and market movements.
• Provide regular market intelligence and competitor feedback to the management and marketing team.
• Coordinate with the sales team to implement product campaigns, promotional activities, product launches, and customer engagement programs.
• Ensure adequate product availability and coordinate with distributors/stockists for smooth product distribution.
• Track primary and secondary sales and identify opportunities for business growth.
• Prepare regional sales and marketing reports and provide insights to management.
• Support medical camps, CME programs, product presentations, conferences, exhibitions, and other promotional activities.
• Ensure effective implementation of company marketing strategies at the regional level.
• Maintain proper records of customer visits, sales activities, market feedback, and promotional initiatives.
• Work closely with cross-functional teams including Sales, Marketing, Supply Chain, and Product Management.

Candidate Profile

Qualification:

• B.Pharma / D.Pharma / M.Pharma preferred.
• B.Sc. / Life Sciences graduates with relevant pharmaceutical sales & marketing experience may also be considered.
• MBA in Marketing will be an added advantage.

Experience

• 37 years of experience in pharmaceutical sales, regional marketing, or healthcare marketing.
• Experience handling a region/territory in the pharmaceutical industry will be preferred.
• Candidates with experience in pharmacy retail, dermatology, skincare, OTC, nutraceutical, or healthcare products can be considered depending on the business requirement.

Key Skills

• Pharmaceutical Sales & Marketing
• Regional Business Development
• Product Promotion
• Territory Management
• Distributor & Stockist Management
• Market & Competitor Analysis
• Customer Relationship Management
• Sales Target Achievement
• Marketing Campaign Execution
• Excellent Communication & Presentation Skills
• Negotiation and Networking Skills
• MS Office / Excel and Sales Reporting

Preferred Candidate

The ideal candidate should be target-oriented, confident, good at relationship building, willing to travel within the assigned region, and capable of independently managing regional marketing activities.

Key Performance Indicators (KPIs)

• Regional sales achievement
• Product/brand growth
• Market share improvement
• New customer/doctor/retailer acquisition
• Distributor coverage and product availability
• Execution of marketing campaigns
• Customer engagement and retention
• Market intelligence and reporting