Regional Head - Gujarat

Aditya Birla Sun Life Asset Management Ltd (AMC); Gujarat; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Sun Life Asset Management Ltd (AMC) in Gujarat seeks a results-driven sales professional to grow market share and AuM by engaging channel partners across Banking, national distribution, IFAs, PCGs and PSU Banks.

You will design and implement engagement programs, manage contact and product knowledge sharing, ensure high service standards, train distributors, and drive promotional initiatives to enhance brand visibility and market reach.

Responsibilities

• KRA1 Increasing & sustaining a high market share & AuM in Gujarat
• KRA2 Collecting intelligence on markets and be updated with the latest developments to aid decision-making
• KRA3 Execution of business development and expansion plans
• KRA4 Ensuring high standards of Client Servicing and Operations in allotted region
• KRA5 Ensure adequate sales reports and creation of internal MIS
• KRA6 Compliance with internal reporting & audit systems
• KRA7 Improving brand visibility and creating top of mind brand recall

Job description

Job Purpose

Planning, organising and implementation of business acquisition and achieving targeted market share for Gujarat through acquisition and engagement of channel partners and overseeing operations and client servicing level in Gujarat with the objective of maximising sales.

Job Context & Major Challenges

The job is responsible for increasing and maintaining a high market share and AuM in Gujarat on the retail front by driving sales through acquisition, management and retention through different channels like Banking, National distribution, IFAs, PCGs and PSU Banks.

Job Challenges

Increasing & maintaining the market share in a highly competitive environment keeping the bottom-line intact.

• Ensuring the utmost penetration amongst channels and investors by ensuring highest level of servicing and effective contact management.
• Talent motivation and retention in a highly competitive market.

Key Result Areas

KRA1 Increasing & sustaining a high market share & AuM in Gujarat

• Designing and implementing highly effective engagement programs for the channel partners
• Ensuring effective contact management with the channel partners to share the ongoing product knowledge
• Ensuring excellent service standards.
• Value addition to both internal and external resources through trainings/ presentations on products & market.
• Planning and implementing periodic events, contests & other promotional initiatives for the channel partners

KRA2 Collecting intelligence on markets and be updated with the latest developments to aid decision-making

• Get inputs from competitors, clients, distributors and market support team, collate and analyse this information to design a sales strategy.

KRA3 Execution of business development and expansion plans

• Empanelment of distributors and activating them.
• Regular updation and education of distributors

KRA4 Ensuring high standards of Client Servicing and Operations in allotted region

• Enabling seamless communication and coordination with CS and Ops teams at branches and HO level to ensure high service standards

KRA5 Ensure adequate sales reports and creation of internal MIS

• Providing relevant sales reports to team members

KRA6 Compliance with internal reporting & audit systems

• Ensuring 100% adherence to statutory regulations and compliance requirements in the region.

KRA7 Improving brand visibility and creating top of mind brand recall

• Ensuring visibility in the branches of all channels through different mediums
• Coordinating for the products advertisements in the outdoors & publications.
• Designing and launching various contests & promotional activities.

KRA (Accountabilities) (Max 1325 Characters)

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