Regional Business Development Manager - Automotive Accessories

Mahindra And Mahindra Limited; Ahmedabad District; Vor Ort; INR 2.500.000 - 4.000.000; Vollzeit

Zusammenfassung

Mahindra & Mahindra Limited in India seeks a Manager-Regional Business Development (Accessories) to drive regional accessories retail growth. You will work with dealers, regional sales teams and cross-functional stakeholders to improve performance, increase accessory penetration and achieve sales, profitability and customer satisfaction targets.

In this mid-level role, you will develop regional business plans, manage dealer reviews, coordinate OEM-led initiatives, plan activations and

Qualifikationen

• 10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development.
• Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred.
• Proven track record of managing dealer networks and achieving business targets.
• Graduate in Engineering / Automobile / Mechanical / Business Administration; MBA preferred.

Aufgaben

• Drive accessories retail growth across the region by improving dealer performance and increasing penetration.
• Strengthen dealer network and drive retail improvements through reviews and process enhancements.
• Lead sales planning, campaigns and ROI-focused program execution.
• Promote OEM-approved accessories and support new product launches.
• Coordinate with supply chain to ensure inventory availability and minimize stock-outs.

Kenntnisse

Accessories Retail

Dealer Network

Sales Forecasting

Market Intelligence

Leadership

Negotiation

Customer Orientation

Cross-functional

Communication Skills

Problem Solving

Team Leadership

Ausbildung

Engineering / Automobile / Mechanical

MBA (Marketing / Sales) preferred

Jobbeschreibung

Manager-Regional Business Development, Accessories Responsibilities & Key Deliverables

As Regional Business Development Manager (Accessories) , you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.

Business Performance Management

Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs. Develop and execute regional business plans aligned with OEM growth objectives. Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations. Track key business KPIs and ensure sustainable growth.

Dealer Network Development

Strengthen Accessories business capability across dealerships. Conduct regular dealer reviews and performance assessments. Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices.

Sales & Retail Excellence

Drive accessory attachment and penetration across vehicle models. Implement vehicle-wise and category-wise sales strategies. Improve retail conversion through dealership interventions, structured follow-ups, and process improvements. Identify, scale, and replicate best practices across the region.

Product & Category Management

Promote OEM-approved accessories and support new product launches. Gather regional market insights and customer requirements to support product development. Ensure product availability and healthy inventory levels across dealerships. Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.

Program Execution

Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives. Roll out sales campaigns, contests, promotions, and incentive programs. Ensure effective implementation of seasonal and strategic business initiatives. Monitor program effectiveness and ROI.

Training & Capability Building

Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams. Build dealer capability in accessory selling, upselling, and customer engagement. Support certification and dealer capability enhancement initiatives.

Stakeholder Management

Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships. Create synergies with vehicle marketing initiatives and service camps to promote accessories. Serve as the primary regional point of contact for Accessories business matters. Align OEM and dealer objectives to drive business outcomes.

Market Intelligence & Business Development

Analyze competitor products, pricing, promotions, and market trends. Identify growth opportunities, emerging customer needs, and business development levers. Recommend strategic actions to improve market share, revenue, and profitability.

Governance & Compliance

Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements. Maintain accurate forecasts, business reports, and performance dashboards. Drive adherence to quality, warranty, and customer service standards.

Key Performance Indicators

• Accessories Retail Target Achievement
• Retail Sales Growth
• Support Regional team for Accessories Billing Target Achievement
• Accessories Penetration (%)
• Vehicle Attachment Rate
• Category-wise Growth
• New Product Launch Success Rate
• Dealer Training Coverage
• Inventory Health & Availability
• Customer Satisfaction Metrics

Education Qualification

We prefer a candidate with the following qualifications:

• Graduate in Engineering / Automobile / Mechanical / Business Administration.
• MBA (Marketing / Sales) preferred.

General Experience

10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development. Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred. Proven track record of managing dealer networks and achieving business targets.

Competencies

Functional Competencies Accessories Retail Management Dealer Network Management Sales Planning & Forecasting Market Intelligence Behavioural Competencies Leadership & Influencing Skills Customer Orientation Result Focus Negotiation Skills Relationship Management Problem Solving Communication & Presentation Skills Cross-functional Collaboration Experience Level Mid Level