Referral Lead

Anika Industries; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Anika Industries in Mumbai invites an experienced Lead (Manager) Referral Sales to lead our referral sales function. You will own target setting, daily performance tracking, and team coaching to drive consistent revenue growth.

The role requires a hands-on leader who thrives in a fast-paced, numbers-driven environment, with ~50% travel to other company locations across India and a six-day work week. Prior experience in related sectors is preferred.

Qualifications

• Graduate or postgraduate with 10+ years of sales experience.
• Minimum 5+ years leading medium-sized sales teams.
• Strong background in target-driven, execution-focused sales environments.
• Willingness to travel frequently across India (~50%).
• Proficiency in MS Excel and PowerPoint is a plus.
• Preferred industries: Timeshare, Telecom, Insurance, FMCG/FMCD, General Trade, Modern Trade.

Responsibilities

• Drive daily, weekly, and monthly referral sales target achievement.
• Monitor and review activity metrics such as referrals generated, follow-ups, meetings, conversions, and net bookings.
• Conduct regular performance reviews and implement corrective actions.
• Ensure adherence to sales processes, SOPs, and reporting standards.
• Collaborate with the Referrals Program Lead to deliver business numbers.
• Coordinate with Marketing, CRM, Operations, and Experience Center teams to improve conversions.

Skills

Sales leadership

Team management

Performance tracking

Process adherence

Education

Graduate/Postgraduate

Tools

MS Excel

PowerPoint

Job description

Job Title: Lead (Manager) Referral Sales

Function: Sales
Location: Mumbai (Thane)
Reporting To: Chief Sales Officer (CSO)
Travel: ~50% travel to Bangalore
Working Days: 6 days a week (Monday off; Saturdays & Sundays working)

Role Overview

We are looking for a dynamic and hands-on sales leader to drive our Referral Sales function. The Lead (Manager) – Referral Sales will be responsible for executing referral sales initiatives, ensuring consistent target achievement, and improving team productivity through strong daily performance tracking and follow-ups.

This role is ideal for someone who thrives in a fast-paced, numbers-driven environment and enjoys being deeply involved in day-to-day business performance and team execution. Job Description - Manager Refer

Key Responsibilities

• Drive daily, weekly, and monthly referral sales target achievement
  
• Monitor and review activity metrics such as referrals generated, follow-ups, meetings, conversions, and net bookings
  
• Conduct regular performance reviews and implement corrective actions
  
• Ensure adherence to sales processes, SOPs, and reporting standards
  
• Collaborate with the Referrals Program Lead to deliver business numbers
  
• Work closely with Marketing, CRM, Operations, and Experience Center teams to improve conversion outcomes Job Description - Manager
  

Desired Candidate Profile

• Graduate/Postgraduate with 10+ years of overall sales experience
  
• Minimum 5+ years of experience leading medium-sized sales teams
  
• Strong background in target-driven, execution-focused sales environments
  
• Comfortable working in a high-energy, fast-paced sales ecosystem
  
• Open to frequent travel across company locations in India
  
• Good to have: Proficiency in MS Excel and PowerPoint
  
• Preferred industries: Timeshare, Telecom, Insurance, FMCG/FMCD, General Trade, Modern Trade