Join to apply for the Publisher Success Manager role at MGID.
MGID is a fast‑growing player in digital advertising, delivering high‑performance native, display, and video ads powered by AI‑driven technology. We help publishers monetize their audiences and brands maximize performance—while ensuring a seamless, brand‑safe user experience.
Job Description
Client Onboarding & Relationship Management
- Ensure smooth onboarding of top and mid‑market publishers in India by coordinating account setup, widget creation, integration, and handover from Acquisition teams.
- Serve as the primary point of contact (POC/PIC) for all assigned India publishers, responding promptly to daily inquiries and ensuring continuous, high‑quality support.
- Build and maintain strong, reliable relationships with publishers through regular communication, calls, QBRs, and insights‑driven discussions to support long‑term cooperation.
Performance Monitoring, Strategy & Optimization
- Perform daily, weekly, and monthly monitoring of publisher performance across CTR, CPM, CPC, revenue, and visibility metrics to identify trends, issues, and opportunities.
- Develop and execute growth strategies for revenue and margin increase—monthly, quarterly, and yearly—aligned with the India market’s needs and team goals.
- Initiate and lead optimization activities, propose new monetization formats, run A/B tests, review live placements, and collaborate with advertiser‑side teams to improve targeting and traffic quality.
- Closely monitor the portfolio to ensure continuous optimization, troubleshoot declines, and drive consistent improvement in performance and LTV.
Upsell, Cross‑Sell & Revenue Growth
- Create and implement upsell and cross‑sell plans aimed at increasing monetization efficiency and improving MGID’s presence within the Indian publisher ecosystem.
- Prepare revenue projections for upsell initiatives, create new widgets, and gather publisher feedback on newly released solutions and features.
- Drive upsell activities strategically to boost overall company revenue and margin while sharing successful ideas with the regional/global team for broader adoption.
Retention, Churn Prevention & Account Recovery
- Proactively identify churn risks through performance tracking and client sentiment, and take immediate action to address issues and strengthen the relationship.
- Manage re‑signing and renegotiation of agreements, ensuring terms meet client needs while protecting MGID’s profitability.
- Work to return inactive publishers within 3 months and contribute to lowering overall churn rates across the assigned portfolio.
Troubleshooting & Technical Support
- Investigate and resolve technical issues by gathering necessary information, prioritizing requests, and coordinating with AdOps, Tech, Compliance, and Product teams.
- Support integration checks, ensure quality of new formats and solutions, manage HubSpot/Jira tickets, and handle complex technical or operational inquiries promptly.
Cross‑Functional Collaboration
- Work in close cooperation with internal global teams and cross‑departmental partners—including Analytics, AdOps, Tech, Yield, Acquisition, Finance, Legal, Product, Compliance, Creative, and Global Support.
- Facilitate effective internal communication to ensure alignment, cohesive execution, and seamless support for publisher needs.
- Share publisher feedback to influence product improvements, GEO‑specific rules, and operational enhancements.
Reporting & Administrative Duties
- Provide daily, weekly, monthly, or custom reports to publishers summarizing performance, insights, and next steps.
- Deliver internal reports highlighting non‑standard issues, key risks, and significant account updates.
- Prepare IOs and contracts for RS deals, coordinate invoices, and involve relevant teams (Acquisition, Finance, Legal) when necessary.
Daily Operational Tasks
- Monitor publisher metrics and placements daily, support complex integrations, and troubleshoot live issues in real time.
- Handle moderation, antifraud requests, A/B test setups, and analytics‑driven tasks following established workflows.
- Participate in team initiatives, strategic projects, and continuous process improvements within the Success Management department.
Requirements
- 3+ years of experience in Client Management/Sales/Account Management/Relationship Management.
- Ability to communicate, maintain relationships, analyze, optimize, upsell, present a strategic solution, and an optimization plan.
- Experience developing growth strategies, upsell plans, revenue projections, and ROI analysis, with a track record of improving client performance, increasing LTV, minimizing churn, and understanding trends within the market.
- Excellent communication, negotiation, and presentation abilities, with the capacity to simplify complex topics, maintain high attention to detail, manage multiple priorities, and work proactively and independently in a fast‑paced, deadline‑oriented environment.
- Able to speak, write, and present in English and Hindi.
- Strong understanding of digital advertising metrics.
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