Public Relations Specialist

Branding Edge; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Branding Edge, a reputation strategy agency based in Mumbai, seeks a Public Relations Specialist to plan and execute PR strategies that boost client visibility and reputation. The role is full-time and on-site in Mumbai, requiring drafting press materials, coordinating with media, and monitoring coverage.

You will support strategic campaigns, handle inquiries, manage events, and maintain PR reports, while collaborating with creative and account teams to ensure consistent messaging.

Qualifications

• Strong Public Relations and Media Relations skills across traditional and digital channels.
• Proficiency in Press Releases and Strategic Communications, including drafting and distributing media-ready content.
• Excellent communication skills, written and verbal, with ability to tailor messaging to audiences.
• Attention to detail, strong organizational abilities, and ability to manage multiple campaigns and deadlines.
• Experience with media databases, monitoring tools, and basic analytics for PR impact.
• Bachelor’s degree in Communications, PR, Marketing, Journalism, or related field.
• Prior agency or in-house PR experience, especially in branding or marketing environments, is advantageous.

Responsibilities

• Draft press releases and media materials; coordinate with journalists and media outlets.
• Manage press events and monitor media coverage for clients.
• Support strategic communication campaigns and handle media inquiries.
• Maintain accurate PR reports and documentation; collaborate with internal creative and account teams for consistent messaging.

Skills

Media relations

Press releases

Communication

Campaign management

Attention to detail

Multi-channel messaging

Education

Bachelor’s degree in Communications/PR/Marketing/Journalism

Tools

Media databases

Monitoring tools

Analytics tools

Job description

Branding Edge is a reputation strategy agency that helps brands gain a competitive advantage through strategic and creative solutions that drive growth. The company focuses on identifying new opportunities for clients and turning them into impactful brand initiatives. Branding Edge actively adapts to the latest market and industry trends to keep its clients relevant. The team develops compelling, insight-led plans and fosters a culture of creativity to deliver distinctive brand experiences.

Role Description

The Public Relations Specialist is a full-time, on-site role based in Mumbai. This role is responsible for planning and executing PR strategies that strengthen client brand visibility and reputation. Day-to-day tasks include drafting press releases and media materials, coordinating with journalists and media outlets, managing press events, and monitoring media coverage. The specialist will support strategic communication campaigns, handle incoming media inquiries, and maintain accurate PR reports and documentation. Collaboration with internal creative and account teams is essential to ensure consistent messaging across all channels.

Qualifications

• Strong Public Relations and Media Relations skills, with experience managing brand reputation across traditional and digital channels.
• Proficiency in Press Releases and Strategic Communications, including drafting, reviewing, and distributing media-ready content.
• Excellent Communication skills, both written and verbal, with the ability to tailor messaging to different audiences.
• Attention to detail, strong organizational abilities, and capacity to manage multiple campaigns and deadlines.
• Experience working with media databases, monitoring tools, and basic analytics for measuring PR impact.
• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Prior agency or in-house PR experience, especially in branding or marketing-focused environments, is an advantage.