Public Relations & Marketing Manager

Metamorphosis Edu; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

An innovative edu-tech organization in Hyderabad is seeking a Public Relations and Marketing Manager to enhance their corporate image and engage with industry networks. The ideal candidate should have a Bachelor's in Marketing or Business, an MBA preferred, along with 2-5 years of experience in PR and brand management. Strong communication skills and project management experience are essential. This role revolves around developing impactful marketing strategies, managing media relations, and coordinating public relations activities.

Qualifications

• 2-5 years of experience in PR, brand management, or marketing management.
• Proven ability to manage a brand across multiple markets.
• Great verbal and writing skills.

Responsibilities

• Identify research needs and execute research projects.
• Develop marketing communications plan including strategy, goals, budget, and tactics.
• Create content for press releases and articles.
• Build relationships with thought leaders to grow industry awareness.

Skills

Cross-functional collaboration

Creative thinking

Strong communication skills

Project management

Strategic thinking

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Job description

About Metamorphosis

Metamorphosis is a 4-year-old edu-tech organization that works towards enabling and nurturing entrepreneurial skills in students at schools and colleges. We are a community of people fueled with the Entrepreneurial Spirit that seeks to aware young minds of their immense potential and empowers them with the right skill set to think, create and lead path-breaking innovations that leave an impact.

Job Description

We are seeking a Public Relations and Marketing Manager to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Job Responsibilities & Duties

• Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Create, execute, and manage marketing programs and campaigns
• Handle social media platforms to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Create content for press releases, byline articles and keynote presentations
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Define and manage the brand communication strategy using a variety of media
• Own the development and messaging of the brand narrative
• Coordinate all public relations activities
• Manage media inquiries and interview requests
• Monitor, analyze and communicate PR results on a quarterly basis
• Build relationships with thought leaders to grow industry awareness

Requirements and Academic qualifications:

• Bachelor's degree in Marketing, Business, or related field. MBA preferred.
• 2-5 years of experience in PR, brand management, brand marketing, or marketing management
• Proven ability to work cross-functionally
• Experience managing a brand across multiple markets
• Creative thinker and problem solver
• Strong communication skills
• Great verbal and writing skills
• Project management experience, with a solid understanding of project management principles and techniques
• Strategic thinker able to identify long-term opportunities and trends