We are a fast-growing Reputation Management Advisory, promoted by CXOs from leading Indian and global organisations, with 120+ years of collective experience. Our expertise spans Reputation Management, Corporate Affairs, Sustainability & CSR.
We are looking for passionate, entrepreneurial professionals with 8-10 years of agency experience to join our growing team.
DESIGNATION: Manager/ Senior Manager
REPORTING TO: Associate Director
MAJOR RESPONSIBILITIES
- Manage external communication and public relations for clients and influence stakeholder perception about the company.
- Drive the brand story right from identifying the stories, preparing the narratives, identifying appropriate channels and delivering the right media mix.
- Look at out of the box initiatives to enhance reputation, media visibility and positioning of the Company and its brand(s).
- Engage and manage relationships with the media/journalists on behalf of the clients.
- Team management: build and expand teams, mentor juniors; train freshers as part of their career growth
OPERATIONAL ROLE & RESPONSIBILITIES / KRAS
- Ensuring daily contact with the client
- Daily / weekly research on client / competition, understanding client business & business imperatives
- Supporting the account lead from time to time
- Identify and provide relevant inputs for media stories, regular participation in industry stories
- Maintain daily client for operations and media related work
- Finalisation of press release, background information, product notes, bio-profiles etc.
- Develop pitch notes, briefing documents (except as specified otherwise)
- Creating first drafts of FAQ's, Authored Articles, media quotes, reviews, plans, media profiles and Q&A's
- Research primary & secondary information related to clients products and services for media pitching.
Media Relations (50%)
- Daily engagement with journalists: Media relations across mainline, financials, wires, television, online, trade and new media
- Identify and deliver regular media opportunities based on client sectors
- Regular updation of media list with the most recent journalist covering a particular client sector
- Daily/weekly media intelligence gathering and reporting back to the client / internal teams
- Building favourable relationships with journalists for the benefit of organisation
- Proficiency and relationships with regional language media will be an added advantage
Reports & Processes (25%)
- Ensure timely delivery of daily reports, weekly reports, month reports, reviews and plans
- Ensure WIP meetings, daily/monthly planning calls are done
- Ensure MOM are shared within 48 hours with the client
QUALIFICATIONS AND CREDENTIALS
- 8-10 years of relevant professional experience
- Graduate in any discipline
- Masters in Mass Communication or MBA will be an added advantage
- Good command over verbal and written English
- Understanding of the local media landscape
- Proficient in MS Office, especially Word, PowerPoint and Excel
- Candidates with experience working with BFSI clients will be given preference
The ideal candidate will have:
- media relations and client servicing experience
- Excellent execution and problem-solving skills
- A creative, entrepreneurial and go-getting mindset
- Ability to independently manage client mandates and media engagement
- Strong team spirit, ownership and a willingness to learn
The role will be a key point of contact for day-to-day client engagement and media relations, ensuring timely and effective delivery of approved PR plans.