Psychology & Wellbeing Programs

Kitab; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Founding role shaping core product

Work with CEO and senior experts

Build your own practice library and成长

Competitive pay based on experience

Job summary

Kitab is seeking a Growth Practice Architect to turn ancient wisdom and modern psychology into practical, daily practices that people actually do. You’ll build reflections, journaling prompts, habit plans and multi‑week programs, anchored in CBT, ACT and PERMA, with AI-assisted scaling.

You’ll work directly with the CEO and senior experts to design a library of practices and ensure psychological safety, quality, and relevance for users navigating busy lives.

Qualifications

• Bachelor's or Master's in Psychology.
• 3–4 years in life coaching, counselling, wellbeing programs, learning design or personal development content.
• Personal growth isn't just your job, it's your thing: you read about it, practise it and live it.
• You know your CBT from your ACT, and your PERMA from your habit loops.
• Strong prompt engineering with tools like Claude or ChatGPT.
• Warm, simple English: you can turn a big idea into three doable steps.

Responsibilities

• Design daily practices, challenges and multi-week programs on purpose, focus, anxiety, relationships, discipline and self‑awareness.
• Anchor every practice in certified frameworks: CBT, ACT, positive psychology (PERMA), habit science and ICF coaching competencies.
• Map ideas from texts like the Bhagavad Gita to modern psychology, so each practice is both meaningful and proven.
• Turn input from senior advisors and subject experts into structured, user‑ready content.
• Write scripts, prompts and flows with product and content, and check audio and video for psychological accuracy.
• Set guardrails, signpost professional help where needed, and use completion and feedback data to improve every practice.

Skills

Psychology knowledge

Life coaching

Counselling

Learning design

Prompt engineering

English communication

Education

Bachelor's or Master's in Psychology

Job description

Help people turn ancient wisdom into small daily practices that actually change their lives.

Ancient wisdom + modern psychology + you = practices that stick.

Growth Practice Architect

Why this role exists

Wisdom is everywhere. Doing it daily is the hard part.

Kitab brings ancient wisdom to modern problems, so people can Know, Grow and Free themselves. We have the ideas, the texts and the experts. What we need now is a psychology-trained practitioner who can turn all of it into practices people actually do on a busy Tuesday morning: reflections, journaling prompts, habit plans, guided exercises and multi-week programs.

Grounded in certified frameworks. Loved by real users. Designed by you.

Kitab is a Sunera Group venture. You'll report to Ravi Reddy Kaki, CEO.

What you'll make happen

30 days: a practice design template agreed with our experts, a framework library (CBT, ACT, positive psychology, habit science, coaching), and your first 5 practices ready for the app

60 days: new practices going live every week, a feedback loop running with real Kitab users, and audio and video scripts reviewed by you for psychological accuracy

90 days: at least one multi-week growth program live in the app, with completion and feedback tracked from day one

How we'll know it's working

users finish what they start, come back for more, every practice maps to a recognised framework, and experts sign off so users feel safe.

• Design daily practices, challenges and multi-week programs on purpose, focus, anxiety, relationships, discipline and self‑awareness
• Anchor every practice in certified frameworks: CBT, ACT, positive psychology (PERMA), habit science and ICF coaching competencies
• Map ideas from texts like the Bhagavad Gita to modern psychology, so each practice is both meaningful and proven
• Turn input from senior advisors and subject experts into structured, user‑ready content
• Write scripts, prompts and flows with product and content, and check audio and video for psychological accuracy
• Set guardrails, signpost professional help where needed, and use completion and feedback data to improve every practice

AI‑native role: meet your AI sidekick

You bring the psychology judgement. AI multiplies your output.

• Research faster: summarise studies, compare frameworks and pull passages from ancient texts, then verify against the originals
• Draft at scale: first drafts of practices, prompts and program variants, refined for accuracy, tone and safety
• Personalise: prompt templates that adapt a practice to a user's goal, mood or level, and AI‑guided reflection flows
• Stress‑test: check practices for clarity, cultural fit and edge cases, and flag what needs an expert's eye
• Learn from users: analyse feedback and usage to decide what to improve, expand or retire
• Prompt like a pro: write, test and refine prompts until the output is reliable. This is a core skill, not a nice‑to‑have.

Where AI doesn't get a say: anything that looks like therapy or crisis support. There, your judgement leads and people are pointed to professional help.

Is this you?

• Bachelor's or Master's in Psychology
• 3–4 years in life coaching, counselling, wellbeing programs, learning design or personal development content
• Personal growth isn't just your job, it's your thing: you read about it, practise it and live it
• You know your CBT from your ACT, and your PERMA from your habit loops
• Strong prompt engineering with tools like Claude or ChatGPT
• Warm, simple English: you can turn a big idea into three doable steps

Bonus points

ICF coaching certification (ACC/PCC), training in a certified method, familiarity with the Bhagavad Gita, Upanishads or Yoga Sutras, Hindi or Telugu, wellness, edtech or app experience

Probably not for you if…

• You'd rather wait for perfect than ship and improve
• You think AI has no place in wellbeing work
• You prefer theory to things real people use

What's in it for you

• A founding role shaping the core of a mission‑led app
• Work directly with the CEO and senior experts
• Build your own practice library and grow into a lead role
• Competitive pay, based on experience

The mini‑challenge (optional, but we love it)

Design one 5‑minute practice for someone who can't stop overthinking. Tell us which framework it's built on and why. Half a page is plenty. We care about your thinking, not polish.