Project Manager -Marketo

Orion Innovation; Chennai; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Orion Innovation is seeking an experienced Project Manager to lead delivery within the organization, with deep expertise in Adobe Marketo Engage and CRM integrations. The role requires coordinating cross-functional teams across Marketing, Development, QA, CRM, and technical groups to ensure timely execution of campaigns.

Location is Ambattur Chennai ODC with 5 days working from office, and a strong focus on campaign management, SLA adherence, and data-driven performance tracking using Workfront

Qualifications

• 10+ years of overall experience
• 5+ years hands-on Adobe Marketo Engage experience
• Hands-on campaign creation, configuration, testing, troubleshooting, and deployment
• Knowledge of Smart Campaigns, Smart Lists, Programs & Email Programs, Engagement/Nurture Programs, Tokens & Personalization, Segmentation, Campaign Scheduling
• Experience with campaign QA, audience/list validation, and production deployment
• Strong Project Management and stakeholder management skills
• Experience with Workfront (preferred), JIRA, or similar project/workflow management tools
• Experience managing multiple campaigns and critical/urgent requests with strict SLAs
• Good understanding of CRM and marketing automation integrations

Responsibilities

• Oversee delivery of Marketo campaigns from intake through production deployment
• Configure and execute Marketo campaigns including email marketing, lead nurturing, segmentation, automation workflows
• Manage timelines, milestones, dependencies, risks, issues, and SLAs across campaigns
• Review campaign setup, audience lists, test emails, QA results, deployment readiness
• Troubleshoot Marketo issues and coordinate with development, QA, CRM and tech teams
• Prioritize urgent campaign requests based on business timelines
• Collaborate with Business/Marketing, Development, QA, CRM, and technical teams
• Manage Salesforce/Dynamics CRM integrations and data synchronization with Marketo
• Coordinate API integrations and resolve data/integration issues
• Support lead scoring, lead nurturing, segmentation, workflow design, automation
• Track campaign performance and provide insights to stakeholders
• Create and maintain Workfront dashboards and campaign reports
• Monitor delivery KPIs and SLA adherence
• Manage stakeholder communications, status reporting, escalations
• Identify opportunities for process improvement and automation

Skills

Adobe Marketo Engage

Campaign management

Workfront

JIRA

Stakeholder management

CRM integrations

Tools

Workfront

JIRA

Job description

Project Manager

Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, e-commerce, and education.

Location

Ambattur, Chennai – Orion Office, all working days

Project Overview

We are seeking a skilled Project Manager to oversee delivery functions within the organization. This position requires expertise in project management and proficiency using Marketo to ensure seamless execution of tasks and objectives. The role is critical to maintaining high-performance standards and timely completion of projects within the delivery department.

Key Responsibilities

Total Experience: 10+ Years, Marketo Experience: 5+ Years

Location: Ambattur Chennai ODC, 5 Days WFO

• Marketo Project Manager with 10+ years of overall experience and strong 5+ years of hands-on experience with Adobe Marketo Engage to manage from requirement intake through production deployment.
• Hands-on configure and execute Marketo campaigns , including email marketing, lead nurturing, segmentation, automation workflows, smart campaigns, smart lists, tokens, segmentation, and scheduling.
• Manage project timelines, milestones, dependencies, risks, issues, and SLAs across multiple concurrent campaigns.
• Review and validate campaign setup, audience lists, test emails, QA results, and deployment readiness.
• Troubleshoot Marketo campaign and execution issues and coordinate with Development, QA, CRM, and technical teams for resolution.
• Manage and prioritize critical/urgent campaign requests based on business timelines.
• Work closely with Business/Marketing, Development, QA, CRM, and technical teams to ensure successful campaign delivery.
• Manage Salesforce/Dynamics CRM integrations , including understanding data synchronization between CRM and Marketo.
• Coordinate API integrations and should be able to resolve data/integration-related issues with technical teams.
• Support lead scoring, lead nurturing, segmentation, workflow design, and process automation.
• Track and analyse campaign performance and key marketing metrics and provide actionable insights to stakeholders.
• Create and maintain Workfront dashboards, campaign reports, and project weekly/monthly performance reports.
• Monitor campaign delivery KPIs including volume, SLA adherence, deployment timelines, defects, and rework.
• Manage stakeholder communication, project status reporting, escalations, and governance.
• Identify opportunities for process improvement, automation, and operational efficiency.
• Coordinate with onshore/offshore teams and ensure adherence to defined processes and SLAs.

Mandatory Skills

• 10+ years of overall experience
• 5+ years of hands‑on Adobe Marketo Engage experience
• Strong hands‑on experience in campaign creation, configuration, testing, troubleshooting, and deployment
• Strong knowledge of Smart Campaigns, Smart Lists, Programs & Email Programs, Engagement/Nurture Programs, Tokens & Personalization, Segmentation, Campaign Scheduling
• Experience with campaign QA, audience/list validation, and production deployment
• Strong Project Management and stakeholder management skills
• Experience with Workfront (preferred), JIRA, or similar project/workflow management tools.
• Experience managing multiple campaigns and critical/urgent requests with strict SLAs.
• Good understanding of CRM and marketing automation integrations

Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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