Product Specialist - Channel Management

Jaguar Land Rover Automotive; Pune District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Jaguar Land Rover Automotive seeks a Product Specialist/Analyst to own the demand funnel and backlog for our digital experiences, including websites, mobile apps and configurator capabilities.

You will handle demand intake, triage, impact assessment, refinement and prioritisation, while aligning with cross-functional teams to deliver customer-centric insights and measurable improvements. Experience in data governance and agile delivery will be valued.

Qualifications

• Backlog and demand-management practices including intake, triage, refinement, prioritisation, readiness and traceability.
• Customer-insight principles covering needs, behaviours, journeys, experiences and outcomes.
• Quantitative and qualitative research fundamentals and appropriate use.
• Analytics and reporting concepts including measures, dimensions, segmentation, trends.
• Dashboard and data-visualisation principles for clear audience-focused presentation.
• Data-quality, metadata, lineage, access, consent, privacy, retention and governance basics.
• Product lifecycle, agile delivery, integration, testing, service transition, accessibility and cyber fundamentals.
• Clear communication of evidence, uncertainty, limitations, recommendations and actions.

Responsibilities

• Ownership of the demand funnel and backlog across websites, mobile applications and configurator capabilities.
• Demand intake, triage, impact assessment, refinement, prioritisation recommendations and dependency management.
• Customer journey requirements spanning discovery, research, comparison, configuration and engagement experiences.
• Definition of business, operational and customer requirements for web, app and configurator capabilities.
• Support for content delivery, localisation and accessibility improvements.
• Product evidence and documentation within Product 360, LeanIX and governance repositories.
• Identification and tracking of technical, operational and customer experience dependencies.
• Supporting implementation activities, testing readiness and operational handover activities.
• Monitoring adoption, engagement, channel performance and customer feedback.
• Supporting market and regional requirements whilst promoting globally reusable capabilities.
• Continuous improvement of channel capabilities using quantitative and qualitative customer insight.

Skills

Backlog management

Demand management

Customer insights

Quantitative research

Qualitative research

Analytics & reporting

Data visualization

Data governance

Agile delivery

Stakeholder comms

Cross-functional

Job description

Role & responsibilities

• Ownership of the demand funnel and backlog across websites, mobile applications and configurator capabilities.


• Demand intake, triage, impact assessment, refinement, prioritisation recommendations and dependency management.


• Customer journey requirements spanning discovery, research, comparison, configuration and engagement experiences.


• Definition of business, operational and customer requirements for web, app and configurator capabilities.


• Support for content delivery, localisation, accessibility and customer experience improvements.


• Product evidence and documentation within Product 360, LeanIX and governance repositories.


• Identification and tracking of technical, operational and customer experience dependencies.


• Supporting implementation activities, testing readiness and operational handover activities.


• Monitoring adoption, engagement, channel performance and customer feedback.


• Supporting market and regional requirements whilst promoting globally reusable capabilities.


• Continuous improvement of channel capabilities using quantitative and qualitative customer insight.

Preferred candidate profile

Essential knowledge

• Product backlog and demand-management practices, including intake, triage, refinement, prioritisation, readiness and traceability.


• Customer-insight principles, including customer needs, behaviours, journeys, experiences and outcomes.


• Quantitative and qualitative research fundamentals and the appropriate use of each.


• Analytics and reporting concepts, including measures, dimensions, segmentation, trends, comparison and interpretation.


• Dashboard and data-visualisation principles, including clarity, audience needs and responsible presentation.


• Data-quality, metadata, lineage, access, consent, privacy, retention and governance fundamentals.


• Product lifecycle, agile delivery, integration, testing, service transition, accessibility and cyber fundamentals.


• Clear communication of evidence, uncertainty, limitations, recommendations and actions.

Relevant experience

• Experience as a Product Specialist, Product Analyst, Business Analyst, junior Product Owner, Insight Analyst or comparable role.


• Experience managing demand or delivery across customer research, analytics, reporting, dashboards or data products.


• Experience translating business questions into structured research or analytical requirements.


• Experience working with researchers, analysts, data engineers, architects, delivery teams and business stakeholders.


• Experience presenting findings and recommendations to technical and non-technical audiences.


• Experience coordinating suppliers, agencies or professional-service partners.


• Experience working within data-governance, privacy, consent and security constraints.


• Experience supporting adoption, measuring value and driving continuous improvement.