Product Marketing Manager

Weave; India; Remote; INR 1,800,000 - 2,800,000; Full time

Job summary

Weave seeks a strategic Product Marketing Manager for its AI-powered healthcare solutions. The role owns inbound and growth marketing, building vertical messaging and ICPs for healthcare practices across key workflows. You will transform insights into pipeline acceleration and revenue growth.

Remote from India, you will collaborate with Product Management, Sales, and Partnerships to validate features, enable teams with compelling assets, and drive market adoption through data-driven strategies.

Qualifications

• 3-8 years of Product Marketing experience in B2B SaaS.
• Deep market research and customer insights experience with surveys, interviews, focus groups, etc.
• Vertical expertise in healthcare practice operations and EHR/EMR tech.
• Experience with product-led funnels and analytics tools to measure adoption.
• Background blending messaging craft with analytics for pipeline growth.
• Lifecycle marketing, cross-sell/upsell in a B2B SaaS setting.
• Strong cross-functional leadership without formal authority.

Responsibilities

• Own inbound and growth product marketing strategy for AI healthcare solutions.
• Lead market research, insights, and dissemination to align strategy with demand.
• Establish structured discovery with CAB program and healthcare stakeholders.
• Define ICPs and personas; build differentiated vertical messaging.
• Monitor competitive landscape and create actionable battle cards.
• Equip Sales, CX, and partners with assets to win opportunities.
• Collaborate on EHR/PMS integrations and co-market with partners.

Skills

Market Research

Product Discovery

Vertical Messaging

Competitive Intelligence

Enablement

Partner Marketing

Tools

Qualtrics

Pendo

Mixpanel

Amplitude

Job description

We are seeking a strategic, data-driven Product Marketing Manager to own the inbound and growth product marketing strategy for Weave's AI-powered healthcare solutions. This role will be the expert on Weave's key verticals, map out their unique workflows, and translate our value proposition into accelerated pipeline and revenue

• This position will be remote - India
• Reports to: Director, Product Marketing

What You Will Own

The duties and responsibilities of the role.

• Market Research & Insights: Proven experience in qualitative and quantitative market research using a mix of methodologies—including focus groups, 1:1 customer interviews, and quantitative surveys. Transform raw data and behavioral insights into clear, actionable intelligence, regularly disseminating findings across teams to align business strategy with market demand and to inform product roadmap.
• Product Discovery & Solution Validation: Establish a structured discovery research function in close partnership with Product Management and Marketing to systematically validate problems and pressure test solutions. Build, project-manage, and facilitate a high-impact Customer Advisory Board (CAB) program with healthcare practice stakeholders and extract ongoing strategic direction.
• Vertical Insights and Positioning: Define, refine, and champion the Ideal Customer Profile (ICP) and buyer/user personas for our key verticals and audiences, including third-party partners. Uncover deep insights into healthcare practice workflows, needs, and buying behaviors in order to build differentiated vertical messaging and positioning that speaks directly to each persona.
• Competitive Intelligence: Monitor and analyze the competitive landscape within the healthcare communication and practice management space. Turn threat assessments into actionable sales battlecards, proactive campaigns, and product roadmap recommendations.
• Internal & Partner Enablement: Equip our Sales team, Customer Experience teams, and partner groups with high-impact assets, guides, and customer proof points to win integration-specific opportunities in the key verticals.
• EHR/PMS Ecosystem & Partner Marketing: Collaborate with the Partnerships team to co-market integrations with key medical Electronic Health Record (EHR) and practice management software (PMS). Build marketing campaigns that leverage partner channels to drive mutual pipeline.

What You Will Need to Accomplish the Job

The minimum qualifications for the role - education, experience, certifications, skills.

• 3-8 years of Product Marketing experience in B2B SaaS, with a proven track record of managing a specific industry vertical or business unit.
• Market research and customer insights: Deep and broad experience in extracting insights to better understand audiences and markets, including techniques (surveys, measurement tools, interviews, focus groups, etc.), analysis, and tools (such as, Qualtrics)
• Vertical Expertise: Deep familiarity with healthcare practice operations, patient journey touchpoints, and the EHR/EMR technology landscape.
• PLG Proficiency: Experience working with product-led funnels, utilizing data analytics platforms (e.g., Pendo, Mixpanel, Amplitude) to measure feature adoption and optimize growth loops.
• E-commerce Mindset: A background that blends high-level messaging craft with analytical rigor. You don't just track deliverables; you track pipeline velocity, conversion rates, and vertical ARR.
• Lifecycle & Expansion Marketing: Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns, preferably within a B2B SaaS environment.
• Cross-Functional Leadership: Exceptional ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.

Preferred Qualifications - Including Personality Traits And Soft Skills.

• Passion for improving the success of Weave customers and our mission of delivering better healthcare experiences for every practice, patient, and interaction.
• Familiarity with B2B SaaS, healthcare, dental, or patient communication software.
• Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.
• Bias for action and a strategic mindset. We want people who have the ability to take a complex problem, see the forest through the tress, and then drive to a sustainable solution.

Employment with Weave is contingent upon the successful completion of a background check, conducted in accordance with applicable laws.

At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.

Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.