Product Manager Policy & Inclusion Bharat Banking Retail Assets

Axis Bank; Mumbai City; On-site; INR 4,200,000 - 7,000,000; Full time

Job summary

Axis Bank in Mumbai is seeking a senior professional to lead Bharat Banking Retail Assets product and policy initiatives. You will design, implement and scale Bharat-focused propositions, and align field teams with Central Office goals to ensure inclusive, scalable customer journeys across rural and semi-urban markets.

You will collaborate with Risk, Credit Policy, Operations, Analytics, and Digital teams to simplify processes, improve sourcing, and strengthen portfolio performance while

Qualifications

• MBA / PGDM from a reputed institute.
• 8-10 years in Policy Inclusion, Product Management, Retail Assets, Credit Policy, or Retail Banking.
• Experience in Rural Banking, Bharat Banking, SME Lending, Agri Finance, or Consumer Lending preferred.
• Strong understanding of retail lending products, customer journeys, and credit processes.

Responsibilities

• Develop and manage Retail Asset product propositions for Bharat Banking across Rural, Semi-Urban, and Emerging Markets.
• Identify product gaps, pain points, and market opportunities to drive portfolio growth.
• Design and launch lending programs for farmers, self-employed, small businesses, and emerging affluent customers.
• Monitor product performance, portfolio quality, and customer adoption to guide actions.
• Collaborate with Risk, Credit Policy, Operations, Compliance, and Business Teams on policy frameworks.
• Drive simplification of customer journeys while maintaining risk and compliance.

Skills

Product Management

Credit Policy & Lending Frameworks

Business Strategy & Growth Initiatives

Portfolio Analytics & MIS

Stakeholder Management

Customer Journey Design

Process Re-engineering

Market Research & CompetitiveBenchmark

Project Management

Strong Communication & Presentation

Education

MBA / PGDM

Graduation in Finance, Business, Economics, Engineering

Job description

Role Purpose

Drive growth of the Retail Asset business across Bharat Banking by designing, implementing, and scaling Bharat-focused product propositions, policy interventions, customer journeys, and business programs. The role will act as a critical bridge between field teams and Central Office functions to ensure Retail Asset products remain competitive, relevant, inclusive, and scalable across semi-urban and rural markets.

Key Responsibilities

Product & Portfolio Management

• Develop and enhance Retail Asset product propositions aligned to the needs of Bharat Banking customers across Rural, Semi-Urban, and Emerging Markets.
• Identify product gaps, customer pain points, and market opportunities to drive portfolio growth.
• Design and launch innovative lending programs for customer segments such as farmers, self-employed individuals, small businesses, and emerging affluent customers.
• Monitor product performance, portfolio quality, and customer adoption metrics to recommend corrective actions.

Policy & Process Interventions

• Work closely with Risk, Credit, Operations, Compliance, and Business Teams to develop customer-friendly and scalable policy frameworks.
• Recommend policy changes based on field feedback, competitive benchmarking, customer behavior, and portfolio trends.
• Drive simplification of customer journeys while maintaining risk and compliance standards.
• Evaluate and implement process improvements to enhance sourcing efficiency and customer experience.

Business Growth & Market Development

• Support achievement of Retail Asset business targets through focused product and policy interventions.
• Identify new customer acquisition opportunities and increase penetration across key Bharat Banking markets.
• Conduct market research and competitor analysis to ensure product competitiveness.
• Drive programs aimed at improving productivity, conversion rates, and portfolio profitability.

Stakeholder Management

• Act as the central point of coordination between Field Sales Teams, Product Teams, Risk, Credit Policy, Operations, Analytics, Digital, and Technology functions.
• Gather structured feedback from field teams and translate business requirements into actionable product and policy initiatives.
• Present recommendations and business cases to senior management for approval and implementation.

Analytics & Governance

• Monitor business performance through MIS, dashboards, and portfolio analytics.
• Track policy effectiveness, customer journey metrics, approval rates, turnaround times, and portfolio health indicators.
• Ensure governance, regulatory compliance, and adherence to internal policies across all product initiatives.

Desired Candidate Profile

Education

• MBA / PGDM from a reputed institute.
• Graduation in Finance, Business, Economics, Engineering, or related disciplines preferred.

Experience

• 8-10 years of experience in Policy Inclusion, Product Management, Retail Assets, Credit Policy, Business Strategy, or Retail Banking.
• Experience in Rural Banking, Bharat Banking, SME Lending, Agri Finance, Affordable Housing, LAP, Microfinance, or Consumer Lending preferred.
• Strong understanding of retail lending products, customer journeys, and credit processes.

Key Skills

• Product Management
• Credit Policy & Lending Frameworks
• Business Strategy & Growth Initiatives
• Portfolio Analytics & MIS
• Stakeholder Management
• Customer Journey Design
• Process Re-engineering
• Market Research & Competitive Benchmarking
• Project Management
• Strong Communication & Presentation Skills

Success Metrics

• Retail Asset portfolio growth across Bharat Banking.
• Improved customer acquisition and product penetration.
• Higher approval and conversion rates through policy optimization.
• Reduced customer and process turnaround time.
• Enhanced customer experience and journey simplification.
• Successful implementation of product and policy initiatives with measurable business impact.

Location: Central Office / Mumbai
Grade: SM/AVP (based on experience and fitment)
Function: Bharat Banking Retail Assets Product & Policy Team