Product Manager Onboarding & Investment Products

Dhani Loans and Services (DLSL); Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Job summary

Dhani Loans and Services (DLSL) in Mumbai seeks an AI-first Product Manager to own the onboarding journey and investment products including mutual funds, SIPs, IPOs and bonds, driving activation, AUM growth and revenue.

You will work in a lean product team, collaborating with engineering, RMS, operations, compliance, marketing and business heads to scale what you own and accelerate funnels from sign-up to funded investment.

Qualifications

• 2–5 years in product management on consumer fintech, onboarding or investment products
• Demonstrated AI-first way of working, with concrete examples
• Solid technical understanding of onboarding and investment systems: KYC/KRA integrations, APIs, payment rails (UPI, mandates, NACH), order flows to RTAs/exchanges
• Strong funnel, cohort and experiment skills, with hands-on data analysis
• Record of owning and moving conversion or revenue metrics

Responsibilities

• Own the acquisition-to-activation funnel and push conversion at every step
• Grow AUM and SIP book through better discovery, recommendations and cross-sell from traders to investors
• Launch new investment products and partnerships that open fresh revenue lines
• Work with marketing, sales and partner channels on campaigns and referral loops
• Own the roadmap and drive delivery with engineering, KYC/ops, compliance and external partners
• Keep journeys compliant while making them faster and simpler
• Run experiments and A/B tests and decide on data
• Build AI-led investing experiences: goal-based recommendations, portfolio insights and personalised nudges
• Use AI tools daily for research, analysis, prototyping and specs
• End-to-end ownership: discovery, build, launch, adoption, revenue and ongoing scale
• Revenue and growth accountability

Job description

AI-First Product Manager Onboarding & Investment

Location: Mumbai

Type: Full-time

Experience: 2–5 years

Reports to: VP & Head of Product

About the role

You will own the journey from sign-up to a funded, investing customer, plus our investment products – mutual funds, SIPs, IPOs, bonds and other wealth offerings. You are accountable for account openings, activation, and AUM and revenue growth in investments. This is a growth role first: you will build, but your primary job is to scale what you own.

You will sit in a lean product team that runs product as a business, working directly with engineering, RMS, operations, compliance, marketing and the business heads.

What you will own

• Digital account opening (KYC, eKYC, CKYC, e-sign, bank and nominee flows) and its conversion rates
• Time-to-activate and first-fund / first-transaction rates
• Investment products: mutual funds and SIPs, IPO and other primary-market journeys, bonds and new wealth

products

• AUM, SIP book, cross-sell rates and revenue from investment products

What you will do

Scale and grow

• Own the acquisition-to-activation funnel and push conversion at every step
• Grow AUM and SIP book through better discovery, recommendations and cross-sell from traders to investors
• Launch new investment products and partnerships that open fresh revenue lines
• Work with marketing, sales and partner channels on campaigns and referral loops

Build and manage

• Own the roadmap and drive delivery with engineering, KYC/ops, compliance and external partners (KRAs,

RTAs, payment gateways, AMCs)

• Keep journeys fully compliant while making them faster and simpler
• Run experiments and A/B tests and decide on data

AI-first

• Use AI to cut onboarding friction: automated document checks, smart form-fill, fraud and drop-off prediction,

AI-assisted support

• Build AI-led investing experiences: goal-based recommendations, portfolio insights and personalised nudges
• Use AI tools daily for research, analysis, prototyping and specs

Non-negotiables

• AI-first approach. You default to AI in how you work (research, specs, analysis, prototyping, testing) and in

what you ship (AI-led features, agents, automation). You can show real examples of both.

• Sound technical depth. You understand how your product works under the hood (APIs, data flows, system

dependencies, latency and failure points) well enough to challenge engineering and make trade-offs.

• End-to-end ownership. You own the outcome, not the backlog: discovery, build, launch, adoption, revenue

and ongoing scale.

• Revenue and growth accountability. You set targets, track them weekly, and know which levers move them.
• Out-of-the-box thinking. You question how things are done today and bring ideas the market has not seen

yet.

• Go-getter and self-learner. You pick up new domains, tools and regulations on your own and move without

waiting for perfect information.

Must-haves

• 2–5 years in product management on consumer fintech, onboarding or investment products
• Demonstrated AI-first way of working, with concrete examples
• Solid technical understanding of onboarding and investment systems: KYC/KRA integrations, APIs, payment

rails (UPI, mandates, NACH), order flows to RTAs/exchanges

• Strong funnel, cohort and experiment skills, with hands-on data analysis
• Record of owning and moving conversion or revenue metrics

Good to have

• Stock broking, AMC or wealth-tech experience
• Familiarity with SEBI, AMFI and KYC regulations
• Experience with partner or B2B2C distribution

What success looks like

• First 90 days: Map the full onboarding funnel with drop-off data and ship quick wins that lift conversion.
• First 12 months: Deliver agreed growth in activated accounts, AUM and SIP book, and launch at least one AI-led onboarding or investing feature in production.

Who we are looking for

Early-career product people with high energy and a genuine ambition to build a long-term career in Indian capital markets.

A stock broking or fintech background is a strong plus.