Product Manager - Content Platform Social SaaS AI - Fractional

Encycdata; Bengaluru; Hybrid; INR 3,500,000 - 7,500,000; Full time

Job summary

Encycdata in Bengaluru, India is seeking a Product Manager to lead the evolution of our sports and fitness content ecosystem into a scalable, social-first SaaS platform. You will design strategies that blend learning, training, streaming, and community interaction to engage diverse global audiences.

Own the product roadmap, drive experimentation with AI-enabled prototyping, and champion user-centric design across mobile and web.

Qualifications

• 5+ years of product management experience in SaaS, social platforms, streaming, or creator tools.
• Proven track record of launching and scaling consumer-facing products.
• Strong understanding of monetization models (subscriptions, freemium, sponsorships, creator economy).
• Experience with AI tools for design, prototyping, and product experimentation.
• Excellent collaboration skills across design, engineering, and marketing teams.

Responsibilities

• Define and own the product vision for a mediarich sports LMS and social platform.
• Translate business goals into clear product roadmaps, prioritizing scalability, monetization, and user engagement.
• Benchmark against leading platforms to identify growth opportunities.
• Collaborate with UI/UX designers to prototype and test new features rapidly.
• Use AI-powered design and prototyping tools to accelerate iteration cycles.

Skills

Product management

SaaS

Monetization

AI tools

A/B testing

Analytics

Cross-functional collaboration

Growth metrics

Education

MBA or equivalent

Tools

AI design tools

Prototyping tools

Job description

Position Overview

We are seeking a Product Manager to lead the evolution of our sports and fitness content ecosystem into a scalable, socialfirst SaaS platform. Inspired by the engagement models of Spotify, creator platforms, and modern social networks, this role focuses on designing and monetizing a product that blends learning, training, streaming, and community interaction.

You will drive product strategy, experimentation, and rapid prototypingleveraging AI tools to accelerate design cycles and deliver features that resonate with diverse global audiences. The mission is to create a platform that is scalable, monetizable, and culturally inclusive, empowering everyday users, athletes, and creators alike.

Core Responsibilities

Product Strategy & Roadmap

• Define and own the product vision for a mediarich sports LMS and social platform.
• Translate business goals into clear product roadmaps, prioritizing features for scalability, monetization, and user engagement.
• Benchmark against leading platforms (Spotify, YouTube, social apps) to identify growth opportunities.

Design & Experimentation

• Collaborate with UI/UX designers to prototype and test new features rapidly.
• Use AIpowered design and prototyping tools to accelerate iteration cycles.
• Champion a usercentric design approach, ensuring seamless experiences across mobile and web.

Social & Community Features

• Build interactive modules: video streaming, chat, playlists/feeds, and community spaces.
• Design gamification and participation mechanics to drive retention and engagement.
• Ensure features scale globally with cultural sensitivity and accessibility.

Monetization & SaaS Growth

• Develop pricing models, subscription tiers, and inapp monetization strategies.
• Explore sponsorship integrations, premium content bundles, and creator monetization pathways.
• Track KPIs: ARR growth, churn reduction, LTV, and CAC efficiency.

AI & NextGen Innovation

• Integrate AI workflows for content generation, personalization, and recommendation engines.
• Experiment with generative AI for video templates, smart feeds, and automated analytics dashboards.
• Drive innovation by piloting new technologies (AR/VR, immersive streaming, predictive analytics).

Required Experience & Attributes

• 5+ years of product management experience in SaaS, social platforms, streaming, or creator tools.
• Proven track record of launching and scaling consumerfacing products.
• Strong understanding of monetization models (subscriptions, freemium, sponsorships, creator economy).
• Experience with AI tools for design, prototyping, and product experimentation.
• Excellent collaboration skills across design, engineering, and marketing teams.
• Analytical mindset with proficiency in product analytics, A/B testing, and growth metrics.

Nice to Have

• Background in sports tech, fitness apps, or edtech platforms.
• Experience with recommendation systems, personalization engines, or social graph design.
• Familiarity with AR/VR, live streaming protocols, or advanced media workflows.
• MBA or equivalent experience in product strategy and growth.

Success Metrics

• User Growth: Increase in active users and community participation.
• Monetization: ARR growth, subscription adoption, and sponsor/partner revenue.
• Engagement: Higher video completion rates, chat activity, and template usage.
• Innovation Velocity: Number of prototypes tested and features shipped per quarter.