Product Manager- Channel & DDSA Alliances

Hdfc Bank; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Hdfc Bank is seeking a capable professional to support Product, Compliance, Tech & Operations for Entity & Corporate Partners, and manage life cycle and channel alliances.

The role covers partner onboarding, agreement renewals, legal liaison, and ongoing support across EKP channels, with emphasis on onboarding, documentation, and process optimization within a banking environment.

Applicants should have 2–4 years in related roles and a post-graduate in finance or marketing.

Qualifications

• Minimum 2–4 years in Product / Process / Alliance management / Branch Banking.
• Knowledge of Core Banking Systems, Technology Platforms, MS Office, Presentation tools.

Responsibilities

• Onboard partners and manage agreements with legal liaison.
• Track and ensure recovery/renewal of partner agreements and compliance.
• Support channel teams with onboarding documents, vaulting and agreement submissions.
• Coordinate deboarding of inactive partners and life-cycle management of partnerships.
• Provide regular MIS, analytics and reporting to drive channel performance.

Skills

Banking product knowledge

Communication skills

Regulatory knowledge

Industry trends awareness

Education

Graduation: Any

Post-Graduation: MBA / MMS / PGDBM in Finance / Marketing

Tools

MS Office

Presentation tools

Job description

Job Purpose

Product, Compliance, Tech & Operations support for Entity & Corporate Partners, Life cycle management & support for Channel & DDSA Alliances

Key Responsibility Areas

Performance Standards

Partner onboarding, Agreement Renewals & legal liaison, Agreement Renewals & legal liaison, Deboarding & monitoring

• Broker code creation on DAPS via Loader.
• Physical onboarding documents & agreement submission, tracking, discrepancy resolution for vendor code creation by respective RA Ops/DVU teams. Ensuring vaulting & tracking of agreements.
• Ensuring agreement scanning in DAPS along with broker & vendor codes to start sourcing by Partners.
• New KP physical onboarding for entities
• Checking & vetting of soft copy of agreement & all required documents submitted by channel team
• Creation of entity broker code & vendor code via DAPS & DVU team
• Ensuring vaulting & tracking of agreements.
• Setup process for deboarding of Inactive/non-contributing Partners, or due to other reasons
• Review & drafting of Partner agreements - individual & entity.
• All routine legal requirements related to Partner business.
• Periodic partner agreement renewals & tracking

Business Tracking - new onboarded Partners

• Tracking the activation & productivity of new onboarded Partners as per agreed targets with Business.
• Provide timely support required to channel for updates, MIS, analytics for driving business through new onboarded Partners.
• Monitoring Hygiene parameters for business sourced by new Partners

Channel & Partner Support Large & Entity Partners

• EKP Activation - FD & CASA
• EKP Productivity
• Fortnightly meeting with EKPs
• Monthly review with DMAH
• Weekly Business Update to Partner & Channel
• Monthly Management Update to Partners & channel

Analytics & Tech Support

• Data room exercise for KP Customers
• Portfolio Analysis for Entity KP book
• Direct marketing campaigns for EKP Portfolio Customers.
• Life Cycle Management of Corporate STaff on DDP
• Redirection integration from KP portal to DDP for other Entity Staff

Educational Qualifications & Certifications

Key Skills

• Graduation: Any
• Post-Graduation: MBA / MMS / PGDBM in Finance / Marketing

• Banking Product & Process Knowledge
• Communication and Influencing Skills
• Knowledge of Regulatory guidelines
• Awareness of Industry, Competition & Current trends in financial Industry

Experience Required

• Minimum experience of 2-4 years in Product / Process / Alliance management / Branch Banking
• Knowledge of Core Banking Systems, Technology Platforms, MS Office, Presentation tools etc