Product Manager

Recrew AI; India; Hybrid; INR 3,500,000 - 7,500,000; Full time

Benefits offered by this job

Hybrid work model

Senior leadership exposure

Job summary

Recrew AI is seeking a Senior Product Manager to own the end-to-end lifecycle of the company’s digital platform, including discovery, consumption, community, personalization, and monetization. You will steer strategy for India and international markets, balancing language needs, payment ecosystems, and device constraints to boost engagement and retention.

The role requires deep collaboration with Content, Growth, and Engineering teams to ship features end-to-end and drive organic growth through

Qualifications

• 12–15 years of product management experience in consumer-facing digital products.
• Ownership of content discovery, content consumption, or community-led product features at scale.
• Hands-on experience with A/B testing frameworks and data-driven prioritization.
• Experience managing products for international markets with cross-market language, payments, and device considerations.
• Track record of improving core engagement metrics (retention, session time, DAU/MAU).
• Experience collaborating with Content, Growth, and Engineering as a core product stakeholder.

Responsibilities

• Own and drive the product roadmap across content discovery, consumption experience, community, personalization, and monetization features for the company's digital platform.
• Define and track key product metrics — engagement, retention, session time, and conversion — and use data to prioritize the roadmap.
• Design and run A/B tests and user research initiatives to validate hypotheses and inform product decisions.
• Lead product strategy for international markets (Singapore, Bhutan), accounting for language, cultural preferences, payment ecosystems, and device constraints vs. India.
• Collaborate cross-functionally with Content, Growth, and Engineering teams to ship features end-to-end.
• Identify and build community-led product loops that deepen listener loyalty and drive organic growth.
• Translate listener insights and market signals into clearly scoped PRDs, user stories, and prioritized backlogs.

Skills

Product management

A/B testing

International markets

Data-driven prioritization

Cross-functional collaboration

Tools

A/B testing frameworks

Job description

Job Description:

Role: Senior Product Manager

Function: Product Management

Location: Delhi

Type: Full-time

Industry: Media Production, Broadcast Media, Online Media

About Company

One of India's largest private FM radio networks, reaching 40 million+ listeners weekly. The company operates across 49 cities, 1,000+ towns, and 50,000 villages.

It is the only private FM station broadcasting from Jammu & Kashmir, with an international presence in Singapore and Bhutan. Its digital platform delivers curated music, news, and lifestyle content beyond traditional radio.

The company blends a rich FM broadcasting legacy with digital innovation, serving diverse urban and rural audiences across India.

Position Overview

This role owns the full product lifecycle for the company's digital platform — spanning content discovery, consumption experience, community features, personalization, and monetization. The PM will drive product strategy for both India and international markets, navigating distinct user behaviors, language preferences, payment ecosystems, and device constraints. Success is measured by engagement depth, retention, session time, and conversion across a listener base of 40M+.

Role & Responsibilities

• Own and drive the product roadmap across content discovery, consumption experience, community, personalization, and monetization features for the company's digital platform.
• Define and track key product metrics — engagement, retention, session time, and conversion — and use data to prioritize the roadmap.
• Design and run A/B tests and user research initiatives to validate hypotheses and inform product decisions.
• Lead product strategy for international markets (Singapore, Bhutan), accounting for language, cultural preferences, payment ecosystems, and device constraints vs. India.
• Collaborate cross-functionally with Content, Growth, and Engineering teams to ship features end-to-end.
• Identify and build community-led product loops that deepen listener loyalty and drive organic growth.
• Translate listener insights and market signals into clearly scoped PRDs, user stories, and prioritized backlogs.

Must Have Criteria

• 12-15 years of product management experience, with a significant portion in consumer-facing digital products.
• Demonstrated ownership of content discovery, content consumption, or community-led product features at scale.
• Hands-on experience with A/B testing frameworks and data-driven prioritization — not just oversight.
• Prior experience managing products for international markets, with working knowledge of cross-market differences in language, payments, and device behavior.
• Track record of improving core engagement metrics (retention, session time, DAU/MAU) on a consumer platform.
• Experience collaborating directly with Content, Growth, and Engineering as a core product stakeholder.

Nice to Have

• Prior experience in audio, music streaming, podcast, or broadcast media products.
• Exposure to monetization models in digital media — subscriptions, advertising, or hybrid.
• Familiarity with India-specific constraints: regional language content, low-bandwidth device behavior, UPI/alternative payment stacks.
• Experience at a consumer internet company with a large non-metro or Tier 2/3 India user base.

What We Offer

• Opportunity to shape digital product strategy for a 40M+ listener network with both domestic and international reach.
• Hybrid work setup based out of Delhi.
• Direct collaboration with senior media and technology leadership at one of India's most recognized broadcast brands.
• High-ownership role at the intersection of radio legacy and digital media innovation.