Product Designer - UI UX

PurpleMerit; India; On-site; INR 900,000 - 1,800,000; Full time

Job summary

PurpleMerit is seeking a Product Designer who can own the end-to-end design lifecycle, from problem discovery to shipping a data-driven product. You will tackle ambiguous problems, drive from 0 to 1, and craft interfaces that are modern, delightful, and highly usable.

You should demonstrate exceptional visual taste, strong typography, and a portfolio showing 0→1 delivery with high-fidelity prototyping in Figma. Collaboration with engineers and founders is essential.

Qualifications

• Minimum 2–3 years of experience designing and shipping digital products.
• Proven 0→1 experience — from idea to launch with measurable impact.
• Exceptional visual craft: typography, layout, color, and detail.
• Strong product thinking — balancing user needs, business goals, and constraints.
• End-to-end ownership mindset — clear briefs and ownership of outcomes.
• Expert-level Figma and high-fidelity prototyping skills.
• Comfort with data — using metrics and user feedback to improve design.

Responsibilities

• Own the entire product design lifecycle — problem discovery, user research, defining requirements, designing flows, prototyping, shipping, and iterating based on data and feedback.
• Take products from 0 → 1 — turn vague ideas and business goals into concrete, shippable products.
• Thrive in ambiguity where nothing is predefined.
• Set the visual bar — build beautiful, modern, delightful interfaces.
• Think like a product owner — prioritize ruthlessly and trade off between user needs, business goals, and technical constraints.
• Talk to users directly — conduct interviews, usability tests, and synthesize insights into product decisions.
• Collaborate deeply with engineers and founders — part of the product trio.
• Define and track success metrics for everything you ship.

Skills

Product design

User research

Prototyping

Figma

Tools

Figma

Job description

We're looking for a Product Designer — not a UI/UX designer.If your work starts and ends with wireframes, mockups, and handing off Figma files, this role is not for you. We want someone who owns problems end-to-end — from understanding the "why" behind a feature to shipping it, measuring it, and iterating on it.You will be building products from 0 to 1. That means ambiguity, blank canvases, no existing design systems to hide behind, and real ownership over what gets built and why.That said — we deeply care about craft. Great product thinking with mediocre UI is a dealbreaker. We want someone with exceptional taste: sharp visual sensibility, strong typography, clean layouts, and an obsessive eye for detail.

What You'll Do

• Own the entire product design lifecycle — problem discovery, user research, defining requirements, designing flows, prototyping, shipping, and iterating based on data and feedback.
• Take products from 0 → 1 — turn vague ideas and business goals into concrete, shippable products.
• You’ll thrive in ambiguity where nothing is predefined.
• Set the visual bar — define what "great" looks like for our product. You’ll build interfaces that are not just functional, but beautiful, modern, and delightful.
• Think like a product owner — challenge requirements, prioritize ruthlessly, and make trade-offs between user needs, business goals, and technical constraints.
• Talk to users directly — conduct interviews, usability tests, and synthesize insights into product decisions.
• Collaborate deeply with engineers and founders — you’re part of the product trio, not a downstream service team.
• Define and track success metrics for everything you ship. You care about outcomes, not just outputs.
• Build and evolve our design foundations — design systems, visual language, processes, and culture from the ground up.

What We’re Looking For

• Minimum 2 - 3 years of experience designing and shipping digital products (web/mobile), ideally at a startup or in a fast-moving environment.
• Proven 0 → 1 experience — you’ve taken a product or major feature from idea to launch, and can walk us through the messy middle, not just the polished final screens.
• Exceptional taste in UI — a portfolio that demonstrates strong visual craft: typography, spacing, color, hierarchy, motion, and attention to micro-details. You know the difference between "fine" and "great," and you never settle for fine.
• Strong product thinking — you ask "should we build this?" before "how should this look?"
• End-to-end ownership mindset — you don’t wait for perfect briefs. You create clarity.
• Solid craft and tooling — expert-level Figma (or similar), strong interaction design, and high-fidelity prototyping skills.
• Comfort with data — you use metrics, funnels, and user feedback to validate and improve your work.
• Excellent communication — you can defend your decisions with reasoning, not just taste.

This Role Is NOT For You

• You prefer working from detailed specs handed to you by a PM.
• You think your job ends at the Figma handoff.
• You’re a great strategist but your visual craft is average — or vice versa. We need both.
• Your portfolio is all UX case studies with no polished, shipped UI to show.
• You need an established design team, mature processes, or a big brand name to do your best work.