Product Content Specialist

Hyster-Yale Materials Handling; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Hyster-Yale Materials Handling in Pune is seeking a Product Content Specialist to manage descriptions, attributes, and categorization for our product catalog. You will collaborate with stakeholders and SMEs to ensure accurate content and optimize images using industry tools.

You will generate PIM reports, address content gaps, and maintain listings for SEO and conversion improvements, leveraging your experience in eCommerce content management.

Qualifications

• BBA/MBA in Business, Marketing, Communications, or related field.
• 3-5 years of experience in ecommerce product listing, copywriting, technical writing, content management, or photo editing.

Responsibilities

• Create and optimize product descriptions, specifications, attributes, and categorization.
• Research products and collaborate with stakeholders, suppliers, and SMEs to develop accurate product content.
• Manage and optimize product images using photo-editing tools.
• Generate reports from PIM systems to identify and resolve product content gaps.
• Maintain existing product listings to ensure accuracy, SEO optimization, and improved conversion rates.

Skills

Content writing

Research

Analytical skills

Aftersales knowledge

SEO awareness

Education

BBA/MBA in Business, Marketing, Communications, or related field

Tools

MS Excel

MS Office

Photoshop

Lightroom

Bridge

PIM

DAM

CMS

eCommerce platforms

Job description

• Create and optimize product descriptions, specifications, attributes, and categorization.
• Research products and collaborate with stakeholders, suppliers, and SMEs to develop accurate product content.
• Manage and optimize product images using photo-editing tools.
• Generate reports from PIM systems to identify and resolve product content gaps.
• Maintain existing product listings to ensure accuracy, SEO optimization, and improved conversion rates.

Job Title

Product Content Specialist

Job Category

Sales

Key Responsibilities

• Create and optimize product descriptions, specifications, attributes, and categorization.
• Research products and collaborate with stakeholders, suppliers, and SMEs to develop accurate product content.
• Manage and optimize product images using photo-editing tools.
• Generate reports from PIM systems to identify and resolve product content gaps.
• Maintain existing product listings to ensure accuracy, SEO optimization, and improved conversion rates.

Qualifications

• BBA/MBA in Business, Marketing, Communications, or related field.
• 3-5 years of experience in eCommerce product listing, copywriting, technical writing, content management, or photo editing.

Required Skills

• Strong proficiency in MS Excel and MS Office.
• Experience with Photoshop, Lightroom, Bridge, or similar tools.
• Hands-on experience with PIM, DAM, CMS, and eCommerce platforms.
• Good content writing, research, and analytical skills.
• Knowledge of Aftersales Parts and SEO principles is preferred.

Job Type

Permanent

Time Type

Full time

Work Hours

42.5

Location

HY India Pune

Address

2nd Floor, 45 Icon, Building A, Baner Road, Baner

Post Code

411045

Field-Based

No

Relocation Assistance Available

No