Product Analyst

ZOOP; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

ZOOP is seeking a Product Analytics & Growth Analytics liaison in Pune to bridge product and marketing insights. You will own the consumer funnel, build dashboards, and turn data into actionable recommendations for both teams.

You’ll work with SQL, Power BI, and Python to pull, reconcile, and present insights across CleverTap, GA4, CRM, and product databases. A fast-paced environment awaits with continuous experimentation.

Qualifications

• 2–3 years in product/growth analytics in a B2C environment.
• Strong SQL with the ability to write complex queries.
• Power BI or similar BI tool for dashboards and reporting.
• Basic Python for automation and data tasks.

Responsibilities

• Own and monitor the consumer funnel end-to-end: acquisition, activation, transaction, retention; flag drop-offs with diagnosis.
• Act as the analytics point of contact for product and marketing/growth; balance priorities across teams.
• Pull and reconcile data from multiple sources (product/transaction databases, CleverTap, GA4, CRM) into a single view.
• Build and maintain dashboards for leadership, product, and marketing stakeholders; automate recurring reports.

Skills

SQL

Power BI

Python

A/B testing

Funnel analysis

Tools

CleverTap

GA4

CRM

Job description

This role sits at the intersection of Product and Marketing/Growth, the two teams that depend most heavily on user and transaction data but often ask different questions of it. We need someone who can serve both without dropping either.

Responsibilities:

• Own and continuously monitor the consumer funnel end-to-end: acquisition, activation, transaction, and retention; flag drop-offs to the relevant team (product or marketing) with a diagnosis, not just a number.
• Act as the analytics point of contact for both product and marketing/growth, prioritizing and fulfilling requests from both without one crowding out the other.
• Pull and reconcile data across multiple sources, product/transaction databases, CleverTap, GA4, and CRM into a single consistent view.
• Build and maintain dashboards (Power BI) for leadership, product, and marketing stakeholders; automate recurring reports to reduce manual pulls.
• Support design and readout of A/B tests, both product feature tests and marketing campaign/offer tests.
• Proactively surface the "why" behind metric movements (a funnel drop, a campaign underperforming, a feature not landing) and recommend next steps.
• Query and analyze large-scale consumer transaction and event data using SQL.
• Handle ad-hoc data requests and use scripting (Python preferred) to speed up recurring or complex analysis.

Requirements:

• 2-3 years of experience in product analytics, data analytics, or growth analytics, ideally in a B2C/consumer internet environment (fintech, mobility, e-commerce, or similar high-transaction-volume products).
• Strong hands-on SQL; able to write complex queries and work independently with large datasets.
• Working knowledge of Power BI (or similar BI tools) for dashboarding and reporting.
• Basic to intermediate scripting ability (Python preferred) for automation and analysis.
• Solid grounding in funnel analysis, cohort analysis, and A/B testing; able to speak both "product" and "marketing" language around these concepts.
• Demonstrated ability to work across two stakeholder groups with different priorities, without needing constant hand-holding on what matters to each.
• A growth mindset; proactive, comfortable in a fast-paced environment, and driven to identify opportunities rather than just fulfill data requests.
• Strong communication; able to translate data findings into clear recommendations for both product and marketing audiences.