Priority Banking Relationship Manager

Axis Bank; Panipat, Ambala, Yamunanagar; On-site; INR 1,200,000 - 2,500,000; Full time

Job summary

Axis Bank is seeking a Priority Banking Relationship Manager to manage a high-value client portfolio, deliver personalized financial solutions, and drive revenue through cross-selling of banking and investment products.

You will deepen client relationships with regular financial planning discussions, provide wealth advisory, ensure service excellence, maintain KYC compliance, and collaborate with product specialists to meet targets.

Qualifications

• 3-7 years of experience in Banking/Wealth Management/Relationship Management.
• Prior experience in handling HNI/affluent clients preferred.
• MBA/Finance is preferred.

Responsibilities

• Manage a portfolio of Priority Banking customers (HNI/affluent segment).
• Deepen relationships through regular engagement and financial planning discussions.
• Ensure high levels of customer satisfaction and retention.
• Achieve targets for CASA, Wealth, Insurance, and Lending products.
• Drive cross-selling and up-selling across the product suite.
• Maximize fee income and profitability from the portfolio.
• Acquire new Priority customers through referrals, leads, and market activities.
• Build strong referral networks with internal teams and external partners.
• Provide customized investment solutions and understand customer goals.
• Coordinate with product specialists for advisory support.
• Ensure quick resolution of customer queries and complaints.
• Deliver superior banking experience with relationship focus.
• Maintain service quality standards as per bank norms.
• Adhere to KYC/AML and regulatory requirements.
• Ensure proper documentation and audit compliance.
• Maintain confidentiality and data security of customer information.

Skills

Relationship management

Sales and targets

Banking and investments knowledge

Communication skills

Negotiation skills

Customer-centric approach

Education

Graduate/Postgraduate

MBA/Finance preferred

Job description

Role Overview:

The Priority Banking Relationship Manager (RM) is responsible for managing and growing a portfolio of high-value customers by delivering personalized financial solutions, enhancing customer experience, and driving revenue through cross-selling of banking and investment products.

Key Responsibilities:

1. Portfolio Management

• Manage a portfolio of Priority Banking customers (HNI/affluent segment)
• Deepen relationships through regular engagement and financial planning discussions
• Ensure high levels of customer satisfaction and retention

2. Revenue Generation

• Achieve targets for CASA, Wealth, Insurance, and Lending products
• Drive cross-selling and up-selling across the product suite
• Maximize fee income and profitability from the portfolio

3. Customer Acquisition

• Acquire new Priority customers through referrals, leads, and market activities
• Build strong referral networks with internal teams and external partners

4. Wealth Management Advisory

• Provide customized investment solutions (Mutual Funds, Insurance, Bonds, etc.)
• Understand customer financial goals and risk appetite
• Coordinate with product specialists for advisory support

5. Service Excellence

• Ensure quick resolution of customer queries and complaints
• Deliver superior banking experience with a focus on relationship building
• Maintain service quality standards as per bank norms

6. Compliance & Risk Management

• Adhere to KYC/AML guidelines and regulatory requirements
• Ensure proper documentation and audit compliance
• Maintain confidentiality and data security of customer information

Key Performance Indicators (KPIs):

• Portfolio growth (AUM & Liabilities)
• Revenue & fee income
• Cross-sell ratio
• Customer acquisition numbers
• Customer satisfaction scores
• Compliance adherence

Eligibility Criteria:

Education:

• Graduate/Postgraduate in any discipline (MBA/Finance preferred)

Experience:

• 3-7 years of experience in Banking/Wealth Management/Relationship Management
• Prior experience in handling HNI/affluent clients preferred

Required Skills:

• Strong relationship management and interpersonal skills
• Sales and target-driven mindset
• Good knowledge of banking and investment products
• Excellent communication and negotiation skills
• Customer-centric approach

Preferred Profile:

• Certifications like NISM/IRDA will be an added advantage
• Experience in Priority/Wealth Banking segment
• Local market knowledge and network