Principal UI/UX Product Designer

Pouring Pounds India Pvt. Ltd.; Gurugram District; Sur place; INR 2 400 000 - 4 200 000; Plein temps

Résumé du poste

Pouring Pounds India Pvt. Ltd. seeks a seasoned Manager/Principal Product Designer to shape the UX/UI strategy for CashKaro and EarnKaro’s marketing journeys. You will translate user insights into high‑converting experiences, guide design systems, and partner with product and engineering to drive growth.

With 6–7 years of hands‑on design experience, you’ll lead usability studies, run experiments, and mentor a design team to deliver cohesive interfaces across web and mobile.

Qualifications

• 6–7 years of hands-on product design experience.
• Strong design systems expertise.
• Data-led decision making via user insights.
• Experience with marketing-led journeys.
• Experience with UX metrics and KPIs.

Responsabilités

• Lead end-to-end UX for marketing journeys across CashKaro & EarnKaro.
• Own UX strategy aligned with KPIs like conversions, drop-offs and activation.
• Build and maintain scalable design systems with atomic principles.
• Lead usability studies, user interviews, heuristics, and surveys.
• Drive MVP thinking and experiments to improve onboarding and retention.
• Mentor designers and improve sprint planning.

Connaissances

UX Strategy

Design Systems

Prototyping Tools

Analytics

Product Thinking

Agile Practices

Engagement Design

Outils

Figma

Sketch

Adobe XD

Jira

Trello

Asana

Description du poste

Role Overview:

We’re looking for a seasoned Manager/Principal Product Designer to lead the UX/UI strategy for CashKaro and EarnKaro's marketing campaigns and digital experiences. If you have 6–7 years of hands‑on experience in product design, a sharp eye for design systems, and thrive on data‑led decisions, you’ll fit right in. Your role will be pivotal in turning user insights into delightful, high‑converting journeys that fuel business growth.

Key Responsibilities:

UX Strategy & Ownership:

• Own the end‑to‑end UX for marketing‑led journeys across CashKaro & EarnKaro.
• Align designs with KPIs like conversions, drop‑offs, and activation.
• Use data insights and lean UX methods to build hypothesis‑based experiments.
• Example: For campaigns like Diwali Mega Sale, analyze drop‑offs, conduct usability tests, and redesign interfaces (e.g., real‑time savings display) to improve conversions.

Design Systems & Scalability:

• Build and manage scalable design systems using atomic principles.
• Standardize tokens, components, colors, and typography across platforms.
• Work closely with engineering to maintain design‑dev parity.
• Example: Create unified Figma‑Stoybook libraries to eliminate UI inconsistencies between mobile and web.

Research & Analytics‑Led Design:

• Lead usability studies, user interviews, heuristic reviews, and surveys.
• Collaborate with product/data teams to analyze funnels, session replays (e.g., Hotjar), and behavior data.
• Own a performance dashboard mapping user journey to design ROI.
• Example: For low EarnKaro onboarding engagement, redesign flows after Hotjar reviews + user interviews.

Innovation & MVP Thinking:

• Drive mini R&D sprints to test prototypes and refine UX.
• Partner with product for MVP planning and feature prioritization.
• Example: Ideate and test “Smart Cashback Suggestions” to increase multi‑store usage based on behavior data.

Retention & Activation Optimization:

• Build user flows targeting reactivation, onboarding, and long‑term retention.
• Apply gamification and milestone‑driven engagement ideas.
• Example: For influencer drop‑off on EarnKaro, launch a level‑based reward system and tracker to improve motivation.

Team Leadership & Mentorship:

• Mentor designers in design principles and career growth.
• Set and track quarterly OKRs, and improve sprint planning via agile tools.
• Example: Streamline prioritization using a task urgency‑impact matrix; assign design leads per project for ownership.

Competitive UX Benchmarking:

• Continuously study competitor UX flows, features, and design decisions.
• Conduct teardown sessions and suggest actionable differentiators.
• Example: Analyze "instant withdrawal" from rival apps; work with product/finance to explore UPI‑based faster payouts.

Must‑Have Skills:

• UX Strategy & IA: Deep experience crafting flows, user journeys, and interaction maps.
• Design Systems: Strong knowledge of tokenization, modular systems, and atomic design.
• Prototyping Tools: Advanced proficiency in Figma, Sketch, or Adobe XD; experience with shared libraries.
• Analytics: Comfortable using Mixpanel, Google Analytics, or Hotjar to track user behavior.
• Product Thinking: Strong understanding of lean UX, MVP prioritization, and outcome‑driven design.
• Agile Practices: Experience with Jira, Trello, or Asana in POD‑based workflows.
• Engagement Design: Working knowledge of gamification, lifecycle hooks, and retention tactics.

Good‑to‑Have Skills:

• Motion Design: Familiarity with After Effects, Lottie, or Principle to bring interactivity and life to user flows.