Principal - Marketing & Communications Manager

Bharat Digital; Bengaluru; On-site; INR 3,200,000 - 3,600,000; Full time

Job summary

Bharat Digital is seeking a Principal - Marketing & Communications Manager in Bengaluru, Karnataka. This leadership role involves building and managing the Marketing and Communications vertical. The ideal candidate will lead a small team and external partners, create strategies for brand and demand generation, and enhance fundraising efforts.

Requirements include 10+ years in the field, strong writing skills, and experience in the development or tech-for-good sector. The annual compensation ranges from INR 3,200,000 to 3,600,000.

Qualifications

• 10+ years in marketing and communications; 5 years in a senior leadership role.
• Experienced in building or scaling a MarComs function.
• Strong writing skills; strong experience in managing agencies.

Responsibilities

• Build & lead Tech4Dev's MarComs function.
• Own the annual MarCom strategy and messaging.
• Develop and maintain fundraising assets and donor communications.

Skills

Strategic communication

People leadership

Data-oriented

Content strategy

Tools

CRM

SEO platforms

Job description

# Principal - Marketing & Communications ManagerOpenFULL TIMEY10 PLUS≥ 10 yrsRemoteProject Tech4DevAll jobs## About this roleTech4Dev is building a structured Marketing and Communications vertical. This role is about building the function. The Head of MarCom will design and own the strategy, hire and lead a small internal team (1–2 people spanning marketing and communications), and manage an external agency/partners that serves as the execution arm for graphics, video, and content production.This is a leadership and builder role. You will establish processes, set direction, manage internal talent and external partners, and also roll up your sleeves on high-value marketing work. The function you build will sit at the intersection of brand, demand generation, RevOps, and thought leadership — and will directly support Tech4Dev’s business development, fundraising, and sector visibility goals.## ResponsibilitiesKey Responsibilities -Build & Lead the MarComs Vertical:1. Stand up Tech4Dev's MarComs function — structure, processes, team, and agency relationships2. Hire and manage 1–2 internal team members (product marketing and communications focus)3. Onboard and direct an external comms agency for graphics, video, and content at scaleStrategy, Brand & Marketing:1. Own the annual MarCom strategy; define brand narrative and platform-specific messaging for Tech4Dev’s portfolio(Glific, Dalgo, Kaapi, fractional CxO, cohort programs)2. Build a structured marketing approach — tools, funnel design, demand generation, and audience segmentation3. Map and tailor outreach for key audiences: NGOs, CSOs, funders, government, and mediaContent & Thought Leadership:1. Build a content pipeline with program leads; oversee production of case studies, reports, op-eds, and social content2. Craft compelling narratives and messages that align with the marketing and communications needs of each initiative translating complex technical concepts into accessible, impact-driven storytelling3. Identify and pitch editorial opportunities; shepherd pieces from idea to publication4. Guide leadership content — LinkedIn posts, speaking bios, event remarksFundraising & Donor Communications:1. Develop and maintain fundraising assets - pitch decks, donor briefs and reports, and grant communication materials2. Tailor messaging for different funder types: institutional donors, philanthropies, CSR partners, and government3. Support leadership in preparing for funder conversationsEvents & Sector Visibility:1. Own Tech4Dev's events and conference calendar - identify relevant sector convenings, manage speaking submissions, and coordinate participation2. Organise and support roundtables, webinars, and sector convenings where Tech4Dev plays a convening role3. Build and maintain relationships with sector media, conference organisers, and thought leadership platformsCross-functional Collaboration & Measurement:1. Manage media relationships; own website, social channels, and SEO2. Partner with BD, sales, and fundraising teams to align MarComs with pipeline and funding goals3. Set and track MarComs KPIs; report quarterly and optimise based on performance## RequirementsRequirements:1. 10+ years in marketing and communications; 5 years in a senior leadership or head-of-function role2. Demonstrated experience building or scaling a MarComs function3. Experience managing internal teams and external agencies simultaneously4. Familiarity with the development, social impact, or tech-for-good sector5. Experience with pipeline-aligned marketing , demand generation, or marketing funnel design6. Strong writing skills; experience briefing and managing creative/comms agenciesPreferred Experience1. Prior experience in a tech-focused non-profit, CSR team, or social enterprise2. Experience developing fundraising assets — pitch decks, donor briefs, impact reports3. Existing relationships with sector media, conference organisers, or thought leadership platforms4. Exposure to AI/data narrative-building, or comfort communicating technical concepts to non-technical audiences5. Experience with publication or report production — editing, design coordination, launch strategySkills1. Strategic communication — strong written and verbal communicator; able to craft narratives, tailor messages by audience, and represent the organisation externally2. Strategic thinking with strong execution instincts — can zoom out to set direction and zoom in to review a brief or edit a piece of content3. People leadership — able to hire, develop, and hold a small team accountable4. Vendor and agency management — clear communicator, strong at briefing, decisive on quality5. Data-oriented — sets KPIs, tracks them, and adjusts based on what the numbers say6. Collaborative — works well across teams and functions without needing to be managed7. Sector-curious — genuinely interested in technology, development, and social impact8. Marketing technology tools familiarity — CRM, email marketing, analytics, social scheduling, SEO platforms## Skills & TechnologyStrategic CommunicationPeople LeadershipBrand StrategyNarrative DevelopmentContent StrategyDemand GenerationMarketing Funnel DesignAudience SegmentationVendor and Agency ManagementPublic Relations (PR)Media RelationsEvent ManagementExecutive CommunicationsData AnalysisKPI TrackingFundraising CommunicationTechnical StorytellingAudience MappingStrategic WritingStakeholder Management## Compensation & DatesINR 3,200,000 - 3,600,000 annualValid through 7/5/2026## LocationBengaluru, Karnataka, IndiaRemote allowed