Principal CRM Consultant

Massive Rocket Limited; Madhya Pradesh; Remote; INR 1,800,000 - 3,400,000; Full time

Job summary

Massive Rocket Limited is seeking a Principal CRM Consultant to lead CRM strategy and delivery across key client accounts, leveraging Braze and data-driven personalization.

You will own complex deployments, mentor teams, and demonstrate measurable revenue improvements through segmentation, experimentation, and lifecycle design.

Qualifications

• Proven, measurable impact delivering revenue or retention gains.
• Hands-on craft: build segmentation, journeys, and personalisation.
• Deep platform expertise in Braze; familiarity with similar platforms (SFMC, Klaviyo).
• Experience delivering work for multiple brands concurrently in an agency/consultancy setting.
• Ability to train, author frameworks or playbooks that others adopt.
• Comfortable presenting to Director/VP/C-suite stakeholders and influencing decisions.

Responsibilities

• Own complex technical and strategic problems and maintain quality bar on accounts.
• Demonstrate deep expertise in experiments, loyalty design, segmentation, and advanced SQL/HTML email.
• Design phased solutions that deliver value and align with long-term vision.
• Lead solutioning and prioritisation discussions in ambiguous client environments.
• Build trusted relationships with senior stakeholders and articulate a defensible point of view.
• Anchor recommendations with data and translate into decks and discussions.
• Measure impact using control groups, holdouts, and A/B tests; report outcomes for revenue/engagement.
• Run training to raise team skills and create reusable playbooks and documentation.
• Mentor teammates and model best practice across Massive Rocket.
• Lead CRM strategy, data standards, and loyalty framework initiatives across teams.
• Join pitches to scope work, build IP, and win new clients.

Skills

Proven impact

Hands-on craft

Braze expertise

Multi-client experience

Influence beyond work

Executive communication

Tools

Braze

Salesforce Marketing Cloud

Klaviyo

Job description

Who Are Massive Rocket?

Massive Rocket is a rapidly scaling Braze and Snowflake agency on a mission to transform how digital marketing, product, and engineering teams connect. In just five years, we've grown at speed and are now gearing up for our next big milestone: hitting $100M in revenue. We build human experiences at scale, powered by cutting‑edge web, mobile, cloud, data, and AI technologies. If you're excited by innovation, love solving complex challenges, and want to help shape the future of digital experiences, you'll feel right at home here.

Every role at Massive Rocket is entrepreneurial. The people who thrive here don't just focus on their own remit - they understand the goals of the teams around them and actively contribute to the success of their colleagues, customers, and partners. We're building a culture of ownership, collaboration, and growth, and we're looking for people who want to make a real impact.

Who Are We Looking to Add to Our Team?

We're looking for a Principal CRM Consultant to be one of Massive Rocket's leading technical and strategic experts. When the way forward isn't clear, the team will turn to you. You'll set the standard for high-quality CRM work across the department, and you'll turn your expertise into training, frameworks and IP that everyone uses.

You’ll spend most of your time on client work, acting as the senior technical and strategic lead on one or two accounts. You'll be responsible for the impact those clients see, and you'll be able to show it in commercial terms. You’ll also lead your discipline across the whole delivery team.

This is a long‑term senior specialist role. You won't progress into people management. You'll progress by deepening your expertise and widening your influence across Massive Rocket. You'll report to a Lead Consultant, the Head of CRM or the CRM Director, depending on your accounts. You'll work closely with Account Management, Project Management, Sales and senior client stakeholders.

What Will You Do?

• Solve the complex technical and strategic problems others can't, and own the quality bar on your accounts
• Bring deep expertise in areas that make a real difference to clients, such as experimentation and measurement, loyalty programme design, customer segmentation, or advanced builds in SQL and HTML email
• Design solutions that give clients a lasting competitive advantage, delivered in phases that add value at each step towards the long‑term vision
• Lead solutioning and prioritisation conversations in ambiguous client environments, breaking large programmes into achievable milestones
• Build trusted relationships with Director, VP and C‑suite stakeholders that outlast any single project
• Make sure Massive Rocket brings a strong, defensible point of view to every engagement you support
• Use data to anchor every recommendation, and turn complex problems into clear decks, documents and conversations
• Measure the impact of your work with control groups, holdouts and A/B tests, and report regularly on what it means for client revenue, retention and engagement
• Run training that raises skills across the delivery team, and create frameworks, playbooks and documentation that others actually use
• Mentor a wide range of teammates informally, and be the role model junior consultants want to grow into
• Lead best practice in your craft across Massive Rocket, such as CRM strategy, data standards and loyalty frameworks
• Join pitch teams to help scope work, build IP and win new clients

What Makes You a Great Fit

• Proven, measurable impact: You can show the money. You have clear examples of revenue or retention growth from your work, measured against a control or holdout, and you're used to presenting those results to clients.
• Hands‑on craft: You still love to build. You're comfortable writing segmentation in SQL, personalising with Liquid, and designing and launching journeys yourself.
• Deep platform expertise: You've delivered live projects in Braze. If your deepest expertise is in a similar platform, such as Salesforce Marketing Cloud or Klaviyo, we'd still love to hear from you.
• Multi‑client experience: You've delivered for several brands at once in an agency or consultancy, and you can balance competing priorities without letting quality slip.
• Influence beyond your own work: You've made the people around you better by running training, creating frameworks or playbooks others adopted, or introducing ways of working that stuck.
• Senior stakeholder confidence: You're comfortable presenting to Director, VP and C‑suite stakeholders, and you'll respectfully challenge them when the data points another way.

Why You'll Love Working Here

• Rocket‑Fuelled Growth: Big challenges, fast learning, and the chance to level up quicker than anywhere else
• Supportive Culture: A positive team that backs each other and celebrates wins together
• Global Team: Work with talented people across Europe, the US, Latin America and beyond
• Remote‑First: Work from wherever