Principal - AI/ML

MADTECH.AI Inc.; Bengaluru; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

MADTECH.AI is seeking a senior data science leader to build and scale a high-performing team. You will set technical direction across modeling, experimentation, and AI adoption, driving a culture of data-driven decision-making in marketing analytics.

You will design and deploy Generative AI/LLMs for marketing use cases, apply NLP techniques, and integrate GenAI into predictive workflows and automation, ensuring high data quality and governance. Location is Bengaluru or Mysuru, India.

Qualifications

• Master’s or Ph.D. in Statistics, Computer Science, Engineering, or a related quantitative field.
• 7+ years of experience in Data Science, Marketing Analytics, or Predictive Modeling, with leadership exposure.

Responsibilities

• Lead, mentor, and scale a high-performing team of data scientists.
• Set technical direction and best practices across modeling, experimentation, and AI adoption.
• Drive a culture of innovation, accountability, and data-driven decision-making.
• Lead the design and deployment of Generative AI and Large Language Model (LLM) solutions for marketing and media use cases.
• Apply NLP techniques such as sentiment analysis, topic modeling, and text classification to enrich marketing insights.
• Integrate GenAI into predictive workflows, reporting automation, and proactive intelligence generation.

Skills

Generative AI

LLMs

NLP

Experimentation

Statistical methods

Education

Master’s or Ph.D. in Statistics, CS, Eng

Tools

AWS

GCP

Job description

What You Will Do

Lead & Build

• Lead, mentor, and scale a high-performing team of data scientists.
• Set technical direction and best practices across modeling, experimentation, and AI adoption.
• Drive a culture of innovation, accountability, and data-driven decision-making.

Generative AI & LLMs (Core Focus)

• Lead the design and deployment of Generative AI and Large Language Model (LLM) solutions for marketing and media use cases.
• Apply NLP techniques such as sentiment analysis, topic modeling, and text classification to enrich marketing insights.
• Integrate GenAI into predictive workflows, reporting automation, and proactive intelligence generation.

Advanced Marketing Analytics

Design and implement advanced analytics and machine learning models, including:

• Marketing Mix Modeling (MMM)
• Multi-Touch Attribution (MTA)
• Propensity and RFM modeling
• Bayesian and non-parametric methods

Apply experimentation frameworks (A/B testing, significance testing) to validate impact and optimize performance.

Predictive Modeling & Optimization

• Build predictive models to optimize revenue, audience behavior, bid strategies, and inventory performance.
• Analyze campaign and media trading data to improve eCPM, fill rates, and ROI across channels such as display, video, mobile, social, native, and advanced TV/audio.
• Architect scalable data pipelines integrating multiple sources across audience, pricing, and contextual datasets.
• Oversee integrations with DSPs, SSPs, DMPs, and other ad-tech platforms.
• Ensure high standards of data quality, governance, and performance.

Cross-Functional Collaboration

• Partner closely with Product, Engineering, Yield, Sales, Finance, and Operations teams.
• Translate complex analytical outputs into clear, actionable insights for business and client stakeholders.
• Contribute to the evolution of MADTECH.AI as a market-leading AI product.

What We’re Looking For

Experience & Education

• Master’s or Ph.D. in Statistics, Computer Science, Engineering, or a related quantitative field.
• 7+ years of experience in Data Science, Marketing Analytics, or Predictive Modeling, with proven leadership exposure.

Technical Expertise

• Machine Learning: regression, classification, clustering, dimensionality reduction.
• Strong experience with Generative AI, LLMs, and NLP in real-world applications.
• Experimentation and statistical testing.
• Cloud platforms: AWS or GCP (model deployment and monitoring).

You’ll Thrive If You…

• Enjoy building at scale in a fast-growing, product-driven environment.
• Can bridge deep technical work with business impact.
• Communicate complex ideas clearly to non-technical audiences.
• Are excited to shape the future of AI-powered marketing intelligence.

Location

• This role is based in Bengaluru or Mysuru.

About MADTECH.AI

MADTECH.AI is the Decision Intelligence platform for mission-driven organizations and their partners.

Eliminate the burden of data wrangling, model building, data visualization, and optimization in one cost-effective AI-powered hub. By delivering sharper, on-demand insights, predictions, recommendations, and proactive problem-solving, the platform reduces data complexity empowering clients to make smarter, data-driven decisions faster and more affordably.

Headquartered in St. Petersburg, Florida, U.S.A. with global capability centers in Mysuru and Bengaluru, Karnataka, India, MADTECH.AI proudly offers platform support and Professional Services staffed with proven specialists who save clients money, time and achieve transparent, accountable performance while delivering extraordinary value.