Principal - AI/ML

iSOCRATES; Bengaluru; On-site; Full time

Job description

Principal Data Scientist

Build and lead the Data Science function at the intersection of Generative AI, marketing intelligence, and programmatic media.

In this role, you will combine hands‑on technical leadership, advanced marketing analytics, and AI innovation to design scalable solutions that power decision‑making across digital and offline media channels.

What You Will Do

Lead & Build

• Lead, mentor, and scale a high‑performing team of data scientists.
• Set technical direction and best practices across modeling, experimentation, and AI adoption.
• Drive a culture of innovation, accountability, and data‑driven decision‑making.

Generative AI & LLMs (Core Focus)

• Lead the design and deployment of Generative AI and Large Language Model (LLM) solutions for marketing and media use cases.
• Apply NLP techniques such as sentiment analysis, topic modeling, and text classification to enrich marketing insights.
• Integrate GenAI into predictive workflows, reporting automation, and proactive intelligence generation.

Advanced Marketing Analytics

• Design and implement advanced analytics and machine learning models, including:
  • Marketing Mix Modeling (MMM)
  • Multi‑Touch Attribution (MTA)
  • Propensity and RFM modeling
  • Bayesian and non‑parametric methods
• Apply experimentation frameworks (A/B testing, significance testing) to validate impact and optimize performance.

Predictive Modeling & Optimization

• Build predictive models to optimize revenue, audience behavior, bid strategies, and inventory performance.
• Analyze campaign and media trading data to improve eCPM, fill rates, and ROI across channels such as display, video, mobile, social, native, and advanced TV/audio.
• Architect scalable data pipelines integrating multiple sources across audience, pricing, and contextual datasets.
• Oversee integrations with DSPs, SSPs, DMPs, and other ad‑tech platforms.
• Ensure high standards of data quality, governance, and performance.

Cross‑Functional Collaboration

• Partner closely with Product, Engineering, Yield, Sales, Finance, and Operations teams.
• Translate complex analytical outputs into clear, actionable insights for business and client stakeholders.
• Contribute to the evolution of MADTECH.AI as a market‑leading AI product.

What We’re Looking For

Experience & Education

• Master’s or Ph.D. in Statistics, Computer Science, Engineering, or a related quantitative field.
• 7+ years of experience in Data Science, Marketing Analytics, or Predictive Modeling, with proven leadership exposure.

Technical Expertise

• Machine Learning: regression, classification, clustering, dimensionality reduction.
• Strong experience with Generative AI, LLMs, and NLP in real‑world applications.
• Experimentation and statistical testing.
• Cloud platforms: AWS or GCP (model deployment and monitoring).

You’ll Thrive If You…

• Enjoy building at scale in a fast‑growing, product‑driven environment.
• Can bridge deep technical work with business impact.
• Communicate complex ideas clearly to non‑technical audiences.Are excited to shape the future of AI‑powered marketing intelligence.

Location

• This role is based in Mysuru or Bengaluru.

Required Skills

Data Science & Modeling Generative AI Natural Language Processing (NLP) AWS Data Science Marketing Analytics Frameworks