Premium Acquisition Manager

Equitas Small Finance Bank; Chennai District; On-site; INR 500,000 - 800,000; Full time

Job summary

Equitas Small Finance Bank is seeking a proactive professional to identify catchment areas and acquire HNI/Affluent liabilities customers in the Chennai area. You will conduct targeted marketing, build a lead database, and schedule meetings to present suitable banking products while guiding customers through documentation.

You should have 1–4 years in liabilities customer acquisition, strong communication and negotiation skills, and good knowledge of local markets and HNI/Affluent products.

Qualifications

• Graduate with 1 to 4 years of experience in liabilities customer acquisition, preferably in HNI/Affluent customer acquisition.
• Strong communication, sales and negotiation abilities to drive leads and conversions.
• Knowledge of local markets and products/services for HNI/Affluent customers.

Responsibilities

• Identify catchment areas to acquire HNI/Affluent liabilities customers for Equitas Bank.
• Execute marketing activities and generate leads for HNI/Affluent acquisitions.
• Build a database of customer leads via references and schedule meetings with prospects.
• Explain product features/benefits and required documents to customers for account opening and product onboarding.
• Maintain confidentiality and verify customer documents, ensuring smooth onboarding and strong relationships.
• Provide ongoing support to customers and cross-sell relevant loan and investment products.

Skills

Good communication

Sales skills

Negotiation skills

Market knowledge

Education

Graduate degree

Job description

Role & responsibilities

• Identify potential catchment areas to acquire HNI/Affluent liabilities customers for Equitas Bank.
• To do marketing activities and generate leads for acquiring HNI/Affluent customers.
• Build a database of customer leads through references.
• Schedule meetings with potential HNI/Affluent liabilities customers and understand their requirement; thereafter presenting them with the most suitable products and explaining the features/benefits.
• Communicate clearly to customers on the requirements for various types of products, services, documents to be provided to the bank.
• Also clearly explain the customer on required balances/deposits to be maintained to avail various products and services.
• Ensure that all customer documents are verified with originals and are handled with care and confidentiality.
• Complete all account opening related processes accurately so that the customer experience is enhanced and forms the foundation of a long relationship with the bank.
• Maintain continuous communication with customers on the status of their account opening process.
• Frequently communicate with newly signed up customers and assist them with additional products and services based on their requirements for example, relevant loan products, investment products etc.
• Build reference network from newly signed up customers for potential leads.

Regularly update Daily Sales Reports and discuss on the plans, action items, progress with the supervisor

Preferred candidate profile

• Graduate with 1 to 4 years of experience in liabilities customer acquisition, preferably in HNI/Affluent customer acquisition.
• Good communication, sales and negotiation skills
• Must have good knowledge of the local and surrounding markets in the area.
• Must have good knowledge on products and services offered to HNI/Affluent customers.