PR Manager

Masai; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Masai is seeking a hands-on PR Manager to shape our public narrative and strengthen media relationships in a fast-growing environment.

You will lead storytelling, media outreach, and execution, collaborating with leadership and cross-functional teams to drive earned media coverage and consistent brand messaging across channels.

Qualifications

• 3–6 years of experience in PR, corporate communications, or related field.
• Strong writing, editing, storytelling, and communication skills.
• Proven track record of securing earned media coverage.
• Experience building relationships with journalists and editors.
• Understanding of national, regional, business, startup, or industry media landscapes.
• Experience in startup/tech education or high-growth environments is a plus.

Responsibilities

• Plan and execute PR campaigns and media outreach aligned with business and brand goals.
• Develop press releases, media pitches, announcements, thought leadership content, and other PR materials.
• Build and maintain relationships with journalists, editors, and media outlets.
• Identify and secure earned media opportunities across print, digital, business, tech, startup, and industry publications.
• Position company leaders as industry experts through interviews, articles, and speaking engagements.
• Prepare leadership for media interactions with talking points and mock Q&A sessions.
• Manage media queries and support reputation management initiatives.
• Monitor coverage and track reach, sentiment, and share of voice.
• Collaborate with Marketing, Content, Social Media, and Leadership for consistent messaging.
• Coordinate with external PR agencies, freelancers, and media partners when required.

Skills

PR

Media relations

Storytelling

Writing

Project mgmt

Stakeholder mgmt

Job description

We’re looking for aPR Manager to shape our public narrative, strengthen media relationships, and increase brand visibility. This is a hands-on role that combines PR strategy, storytelling, media outreach, and execution.

You’ll work closely with leadership and cross-functional teams to build compelling narratives, drive earned media coverage, and ensure clear and consistent communication across channels.

Key Responsibilities

• Plan and execute PR campaigns and media outreach aligned with business and brand goals.

• Develop press releases, media pitches, announcements, thought leadership content, and other PR materials.

• Build and maintain strong relationships with journalists, editors, and relevant media outlets.

• Identify and secure earned media opportunities across print, digital, business, tech, startup, and industry publications.

• Identify opportunities to position company leaders as industry experts through interviews, articles, and speaking opportunities.

• Prepare leadership for media interactions, including talking points, briefing notes, and mock Q&A sessions.

• Manage incoming media queries and support reputation management initiatives.

• Monitor media coverage and track metrics such as reach, visibility, sentiment, and share of voice.

• Collaborate with Marketing, Content, Social Media, and Leadership teams to maintain consistent brand messaging.

• Coordinate with external PR agencies, freelancers, and media partners when required.

Key Requirements

• 3–6 years of experience in PR, Corporate Communications, Media Relations, or a related field.

• Strong writing, editing, storytelling, and communication skills.

• Proven experience in securing earned media coverage and building journalist relationships.

• Good understanding of national, regional, business, startup, tech, or industry-specific media landscapes.

• Experience working in a startup, technology, education, or high-growth environment is a plus.

• Strong stakeholder management, organization, and execution skills.

• Ability to manage multiple priorities independently in a fast-paced environment.

• Strong ownership and attention to detail.

What We’re Looking For

• A hands-on PR professional who can think strategically and execute independently.

• Someone with a strong understanding of narratives, media, and brand positioning.

• A proactive individual who can identify PR opportunities rather than waiting for briefs.

• Someone who is comfortable working closely with senior leadership and cross-functional teams.

• High ownership, accountability, and a bias toward action.

Why Join Us?

• Opportunity to grow into a PR Lead role.

• High-visibility work with direct exposure to leadership.

• Opportunity to build and scale PR initiatives from the ground up.

• A fast-moving, impact-driven, and collaborative environment.