PR Intern

Edelman Smithfield; Mumbai; On-site; INR 167,000 - 301,000; Full time

Job summary

Edelman Smithfield in Mumbai is seeking a PR Intern to support the Brand team across integrated communications campaigns, gaining hands-on exposure to media relations, brand storytelling, and daily agency operations.

The role offers practical experience with well-known brands, exposure to media relations and brand strategy, and mentorship from experienced PR professionals in a collaborative culture.

Qualifications

• Pursuing or completed degree in communications/public relations or related field.
• Strong written and verbal communication skills.
• Interest in brands, media, and storytelling.
• Basic understanding of PR and media landscapes.
• Detail-oriented and organized.
• Able to work in a fast-paced, deadline-driven environment.
• Proactive, curious, and a strong team player.

Responsibilities

• Support the larger team with daily PR activities and client deliverables.
• Assist in drafting press releases, media pitches, fact sheets, and briefing notes.
• Conduct media and industry research; track trends relevant to client brands.
• Monitor media coverage and prepare daily/weekly coverage reports.
• Build and update media lists across print, digital, and broadcast platforms.
• Support coordination of brand launches, campaigns, and media events.
• Assist with internal documentation, presentations, and reporting.

Skills

Strong written communication

Strong verbal communication

Attention to detail

Organizational skills

Team player

Education

Communications / Journalism / PR degree

Job description

PR Intern

Location: Mumbai

Duration: 3 months

Role Overview

An Intern will support the Brand team across integrated communications campaigns. This role offers hands-on exposure to media relations, brand storytelling, and day-to-day agency operations, making it ideal for someone looking to build a career in public relations.

Key Responsibilities

• Support the larger team with daily PR activities and client deliverables
• Assist in drafting press releases, media pitches, fact sheets, and briefing notes
• Conduct media and industry research; track trends relevant to client brands
• Monitor media coverage and prepare daily/weekly coverage reports
• Build and update media lists across print, digital, and broadcast platforms
• Support coordination of brand launches, campaigns, and media events
• Assist with internal documentation, presentations, and reporting

Desired Skills & Qualifications

• Currently pursuing or recently completed a degree in Communications, Journalism, Public Relations, Marketing, or a related field
• Strong written and verbal communication skills
• Keen interest in brands, media, and storytelling
• Basic understanding of PR and media landscapes
• Strong attention to detail and organizational skills
• Ability to work in a fast paced, deadline-driven environment
• Proactive, curious, and a strong team player

What You’ll Gain

• Practical experience working on well-known brands across sectors
• Exposure to media relations, brand strategy, and integrated campaigns
• Mentorship from experienced PR professionals
• Opportunity to build writing, research, and client management skills
• A collaborative and inclusive work culture

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected.

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Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration.

Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe.

The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society.

We grow our people We invite and celebrate differences

Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry.

Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business.