PR Executive- Technology

Burson Cohn & Wolfe; Gurugram District; On-site; INR 450,000 - 650,000; Full time

Job summary

Burson India in Gurugram is seeking a Public Relations Executive to join our team and work with leading Enterprise Technology and B2B clients. You will actively participate in day-to-day client activities under supervision.

Support senior team in managing client relationships, develop press materials, and drive integrated communications to deliver exceptional service and growth. Familiarity with Generative AI tools as part of planning and content creation is highly valued.

Qualifications

• 1+ years of Public Relations experience with Enterprise Technology/B2B clients.
• Bachelor degree in Communications or related discipline.
• Familiar with Generative AI tools in communications programs.

Responsibilities

• Stay updated on clients, industries, and competitors.
• Organize and participate in client brainstorm meetings and calls; ask informed questions and contribute ideas.
• Develop quality materials such as press releases and messages.
• Maintain relationships with media members inside and outside client industries.
• Create professional client-facing communications, status reports, and campaign summaries.
• Assist in press materials development and support press events.
• Stay updated on social media trends and build relationships with influencers.

Skills

Public relations

Media relations

Client service

Communication skills

Education

Bachelor's degree in Communications or related discipline

Tools

Generative AI

Job description

Job Summary

Burson India is looking for a Public Relations Executive to join our Gurugram team and work with leading Enterprise Technology and B2B clients. As a Public Relations Executive, you are expected to actively be involved in the day-to-day execution of client activities under the supervision and guidance of senior team members. You will contribute to Burson - India's performance by supporting the seniors in the team to manage client relationships and integrated communication (IC) programs, satisfying, and delighting clients and generating new business. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

Responsibilities

Client Service

• Stay updated on all your clients, their industries, and competitors by actively reading articles, press materials, marketing collateral and strategy documents.
• Help organize and participate in client brainstorm meetings and calls and never hesitate to ask informed questions and make creative recommendations; understand what is being done and how it adds value to your clients.
• Have strong verbal and written communication skills to support the senior team to develop quality materials such as press releases, messages etc.
• Maintain relationships with prominent media members inside and outside your clients industries and stay current on any news that can be used for the benefit of clients
• Be responsible to create professional, actionable client-facing communications, status reports, campaign summary reports and general account activity reports.
• Assist in press materials development and support the preparation of press events.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.

Experience That Contributes To Success

• 1+ years of Public Relations experience, specializing in Enterprise Technology/ B2B clients.
• Bachelor degree in Communications or related discipline
• You must possess a strong familiarity with how Generative AI tools are used across communications programes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency