PR Executive - Artist Management

Keka Technologies Private Limited; India; On-site; INR 450,000 - 650,000; Full time

Job summary

EYP Creations is a 360° entertainment and talent growth company operating across India and international markets. We seek a PR Executive to build media relationships, craft visibility for artists, campaigns and IPs, and deliver measurable coverage.

The ideal candidate will have strong communication skills, robust media networks, and a proactive approach to identifying PR opportunities across entertainment, music and digital media ecosystems.

Qualifications

• Strong communication skills and media relationships are essential.
• Genuine understanding of the entertainment, music, creator and digital media ecosystem.
• Execution-driven PR approach with proactive story pitching.

Responsibilities

• Develop monthly PR plans for artists, campaigns and IPs.
• Identify PR opportunities around releases, campaigns and milestones.
• Maintain a PR calendar for announcements and activities.
• Develop story angles for artists, campaigns and initiatives.
• Coordinate interviews, features and media opportunities.
• Ensure timely media visibility around artist activities.
• Prepare press releases, media notes and pitches.

Skills

Media relations

Communication skills

Storytelling

Follow-up

Pitching stories

Coordination

Event coordination

Education

Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing or related field

Tools

Media databases

Job description

EYP Creations is a 360° entertainment and talent growth company working across talent management, music, content distribution, brand solutions, content marketing, events and IPs. We work with leading artists, creators, brands and entertainment properties across India and international markets.

Role Overview

We are looking for a PR Executive who will be responsible for building and strengthening media relationships and creating meaningful visibility for EYP Creations, its artists, creators, campaigns, music releases, events and IPs.

The ideal candidate should have strong communication skills, good media relationships, excellent follow-up abilities and a genuine understanding of the entertainment, music, creator and digital media ecosystem.

This is an execution-driven role requiring someone who can proactively identify PR opportunities, pitch stories, coordinate with media and deliver measurable coverage.

Key Responsibilities

• Assist in developing monthly PR plans for EYP, artists, creators, campaigns and IPs.
• Identify relevant PR opportunities based on upcoming releases, campaigns, events and company milestones.
• Maintain a PR calendar covering all important announcements and activities.
• Develop relevant story angles for different artists, campaigns and business initiatives.

2. Media Relations

• Build and maintain strong relationships with journalists, editors, publications, digital media platforms and industry publications.
• Regularly pitch relevant stories, interviews, features and announcements.
• Maintain and update a comprehensive media database.
• Follow up consistently with media contacts to convert pitches into coverage.
• Identify new and relevant media platforms for EYP and its talent.

3. Artist & Talent PR

• Manage PR requirements for EYP's artists and talent.
• Coordinate interviews, artist features, profiles, music announcements and media opportunities.
• Create relevant story angles around artists' releases, achievements, collaborations and milestones.
• Coordinate with artist managers and internal teams to gather information required for media pitches.
• Ensure timely media visibility around important artist activities.

4. Campaign & Music Release PR

• Execute PR campaigns for music releases, brand campaigns, events and EYP IPs.
• Prepare press releases, media notes, pitches and briefing documents.
• Coordinate pre-release and post-release media outreach.
• Identify opportunities for interviews, reviews, features and industry stories.
• Ensure PR timelines are aligned with campaign and release schedules.
• Support PR activities for EYP Creations and its leadership team.
• Identify opportunities for company announcements, partnerships, business milestones and industry stories.
• Assist in securing thought-leadership opportunities, interviews, panels and industry features for leadership.
• Build EYP's positioning within the entertainment, music and creator economy ecosystem.

6. Events & Media Coordination

• Coordinate media invitations and communication for EYP events, launches and artist appearances.
• Manage media attendance and interview schedules.
• Coordinate with internal teams, artists, agencies and media for smooth execution.
• Ensure all media requirements are managed before, during and after events.

7. PR Reporting & Analysis

• Maintain a monthly PR coverage tracker.
• Track media placements, publication quality, story type, reach and relevant metrics.
• Prepare monthly PR performance reports.
• Analyse the effectiveness of PR activities and identify opportunities for improvement.
• Maintain an updated database of media contacts and coverage history.

Key Performance Indicators

• Quality and number of relevant media placements
• Artist interviews and features secured
• Corporate and leadership features secured
• PR opportunities generated proactively
• Campaign and music release coverage
• Growth in relevant media relationships
• Successful conversion of media pitches
• Timely execution of PR activities
• Quality and accuracy of PR reporting
• Positive brand and talent positioning
• Excellent written and verbal communication skills
• Strong PR and media pitching skills
• Good journalist and media relationships
• Strong follow-up and coordination abilities
• Excellent organisational and time-management skills
• Ability to manage multiple campaigns and deadlines
• Strong storytelling and content-writing abilities
• Good understanding of the entertainment, music and creator industry
• Ability to identify newsworthy stories and create compelling pitches
• Proactive approach with strong ownership
• Ability to work in a fast-paced, deadline-driven environment

Education & Experience

• Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing or a related field.
• 1-3 years of relevant experience in PR, communications or media relations.
• Experience in entertainment, music, talent management, influencer marketing or digital media will be an advantage.
• Existing relationships with entertainment and digital media journalists will be preferred.

Ideal Candidate

The ideal candidate is someone who:

• Is well-connected with media and knows how to get the right story to the right journalist.
• Can independently manage day-to-day PR execution.
• Is proactive rather than waiting for briefs.
• Understands what makes an artist, campaign or company story newsworthy.
• Has strong follow-up skills and does not give up after the first pitch.
• Can work closely with artists, managers, brands and internal teams.
• Understands that quality and relevance of coverage matter more than simply generating a high number of articles.
• Is comfortable working in a dynamic entertainment environment where priorities can change quickly.

The role offers opportunities to grow into PR Manager / Senior PR Executive, with increasing responsibility for artist PR, corporate communications, campaigns and strategic media relationships.