PR Analyst

Verity Global Solutions; Mumbai; In loco; INR 900.000 - 1.500.000; Tempo pieno

Descrizione del lavoro

Verity Global Solutions LLC in Mumbai is seeking a seasoned B2B Public Relations professional to lead strategic campaigns across BFSI, manufacturing, and technology sectors. You will craft compelling narratives and manage media outreach with trade journals, digital outlets, and podcasts.

The role emphasizes media monitoring, thought leadership, crisis awareness, and executive visibility, translating complex updates into media-ready stories, pitches, and briefs.

Competenze

• Minimum 4+ years in B2B Public Relations, Corporate Communications, or Media Relations.
• Proven track record of securing earned media in trade publications, journals, or digital media.
• Excellent writing, editing, and storytelling abilities; able to convey technical updates as media-ready content.

Mansioni

• Develop and execute B2B PR campaigns targeting industry trade journals, specialized news portals, and podcasts.
• Draft press releases, pitch angles, media alerts, executive commentary, and thought leadership pieces.
• Monitor brand coverage, measure sentiment and share of voice, and report insights across channels.
• Identify speaking opportunities and secure leadership visibility at events and trade shows.
• Assist in reputation management and crisis communications as needed.

Conoscenze

Excellent written and verbal\n

Research & media monitoring skills

PR tools proficiency (Cision, MuckRack

Strumenti

Cision

Muck Rack

Meltwater

Google Alerts

Descrizione del lavoro

Key Responsibilities

• PR Strategy & Media Outreach:

  Develop and execute B2B public relations campaigns targeting industry trade journals, specialized news portals, and podcast channels in BFSI, Title & Settlement, and Precision Manufacturing/Engineering.

• Media Pitching & Content Drafting:

  Draft high-impact press releases, pitch angles, media alerts, executive commentary, and thought leadership contributed articles. Pitch senior journalists, trade editors, and industry analysts.

• Media Monitoring & Analytics:

  Track, measure, and report on brand coverage, share of voice (SOV), media sentiment, press pickup, and backlink impact across both brands. Conduct competitor PR benchmark analysis.

• Executive Visibility & Speaker Bureau:

  Identify and secure speaking opportunities, panel seats, industry award submissions, and podcast features for leadership executives across target industry events and trade shows.

• Reputation Management & Crisis Comms:

  Assist in monitoring online brand reputation (social channels, review platforms, industry forums) and help formulate clear response strategies when required.

Requirements & Qualifications

• Experience:

  Minimum 4+ years of experience in B2B Public Relations, Corporate Communications, or Media Relations (agency or in-house), serving clients in BFSI, Manufacturing, Technology, or B2B Professional Services.

• Media Network:

  Demonstrated track record of securing earned media coverage and pitch pickups in trade publications, business journals, or digital news media.

• Skills:
  • Exceptional written and verbal communication skills with the ability to turn complex business/technical updates into media-worthy stories.
  • Strong research, analytical, and media monitoring skills using PR tools (e.g., Cision, Muck Rack, Meltwater, Google Alerts).