PPC Executive

Softtrix Tech Solutions Pvt Ltd; Mohali; On-site; INR 350,000 - 600,000; Full time

Job summary

Softtrix Tech Solutions Pvt Ltd is seeking a PPC Executive to manage Google Ads and Facebook/Meta campaigns with 2+ years of hands-on experience. The role requires strong analytical skills and 6 months to 1 year of client handling, based in Mohali.

The candidate should have excellent communication skills and be able to work full-time from our Mohali office. Knowledge of budgets, performance metrics, and campaign optimization is essential for driving ROI.

Qualifications

• Strong hands-on experience in PPC/paid advertising.
• Experience with Google Ads and Facebook/Meta Ads.
• 6 months–1 year of client handling experience.
• Excellent verbal and written communication skills.

Responsibilities

• Plan, create, manage, and optimize Google Ads and Facebook/Meta Ads campaigns.
• Monitor performance metrics: budgets, keywords, bids, CTR, CPC, conversions, ROI.
• Conduct keyword research, competitor analysis, and audience targeting.
• Develop and implement PPC strategies based on campaign objectives.
• Prepare and analyze campaign performance reports.
• Identify optimization opportunities to reduce acquisition costs.
• Communicate with clients regarding campaign performance and updates.
• Coordinate with internal teams to meet client goals and ensure smooth execution.
• Stay updated with PPC trends and best practices.

Skills

Communication skills

Analytical thinking

Client handling

Tools

Google Ads

Facebook/Meta Ads

Job description

We are looking for a PPC executive with 2+ years of hands‑on experience in managing Google Ads and Facebook/Meta Ads campaigns. The ideal candidate should have strong analytical and communication skills, along with 6 months–1 year of experience in client handling.

Key Responsibilities

• Plan, create, manage, and optimize Google Ads and Facebook/Meta Ads campaigns.
• Monitor campaign performance, budgets, keywords, bids, CTR, CPC, conversions, and ROI.
• Conduct keyword research, competitor analysis, and audience targeting.
• Develop and implement PPC strategies based on campaign objectives.
• Prepare and analyze campaign performance reports.
• Identify optimization opportunities to improve campaign performance and reduce acquisition costs.
• Communicate with clients regarding campaign performance, requirements, and updates.
• Understand client goals and coordinate with internal teams to ensure smooth campaign execution.
• Stay updated with the latest trends, features, and best practices in PPC and paid advertising.

Requirements

• 2–3 years of relevant experience in PPC / paid advertising.
• Strong hands‑on experience with Google Ads and Facebook/Meta Ads.
• 6 months–1 year of client handling experience is required.
• Good verbal and written communication skills.
• Strong analytical and problem‑solving abilities.
• Ability to understand client requirements and provide campaign‑related insights.
• Experience working with budgets, performance metrics, and campaign optimization.
• Ability to work independently as well as collaboratively with the team.
• Candidates who can work full‑time from our Mohali office are preferred.