Power BI Developer

WPP Production India [Marketing Operations Studios]; Gurugram District; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

WPP Production India [Marketing Operations Studios] is seeking a data and analytics specialist to manage end-to-end marketing campaign data, build dashboards, and translate data into actionable insights for global campaigns. You will work with cross-functional stakeholders including CMO teams, BGs, and corporate groups, delivering robust reporting solutions and data models.

The role requires expertise in Power BI, SQL, Azure, and Excel, strong analytical skills, and ability to operate in a 24x7

Qualifications

• Extensive hands-on experience in data analytics, reporting, and insights generation.
• Expertise in Power BI, Microsoft Fabric, SQL, Azure, SSAS, and advanced Excel.
• Strong analytical and problem-solving skills with meticulous attention to detail.
• Ability to translate complex data into clear, actionable insights and effective visualizations.
• Excellent organizational and project management capabilities.
• Strong collaboration and stakeholder management with internal and external teams.
• Willingness to operate in a 24x7 global environment across time zones to support continuity.

Responsibilities

• Manage, track, and report end-to-end marketing campaign data and performance metrics.
• Maintain and enhance existing dashboards, ensuring KPI definitions are clear and consistent.
• Identify, analyze, and interpret trends or patterns in large, complex datasets.
• Collaborate with cross-functional stakeholders (CMO, BGs, Corporate teams) to define requirements and deliver custom reporting solutions.
• Partner with marketers to translate campaign strategies into measurable data models and tool instrumentation.
• Design and implement data models for analytics and reporting.
• Execute and maintain data quality, acquisition, and compliance processes in collaboration with legal and privacy teams.
• Develop data-driven insights to improve marketing campaign effectiveness and overall strategy.
• Monitor and optimize large datasets to ensure data accuracy, standardization, and accessibility.
• Stay current with new tools, technologies, and best practices in analytics and marketing insights.

Skills

Data & Analytics

Technical Stack

Analytical Skills

Impact & Insight

Project Management

Client & Stakeholder

Requirements

Global Operations

Tools

Power BI

Microsoft Fabric

SQL

Azure

SSAS

Excel

SharePoint

Job description

• Manage, track, and report end-to-end marketing campaign data and performance metrics.
• Maintain and enhance existing dashboards, ensuring KPI definitions are clear and consistent.
• Identify, analyze, and interpret trends or patterns in large, complex datasets.
• Collaborate with cross-functional stakeholders (CMO, BGs, Corporate teams) to define requirements and deliver custom reporting solutions.
• Partner with marketers to translate campaign strategies into measurable data models and tool instrumentation.
• Design and implement data models for analytics and reporting.
• Execute and maintain data quality, acquisition, and compliance processes in collaboration with legal and privacy teams.
• Develop data-driven insights to improve marketing campaign effectiveness and overall strategy.
• Monitor and optimize large datasets to ensure data accuracy, standardization, and accessibility.
• Stay current with new tools, technologies, and best practices in analytics and marketing insights.

What will you need?

Must have skills

• Data & Analytics - Extensive hands-on experience in data analytics, reporting, and insights generation.
• Technical Stack - Expertise in Power BI, Microsoft Fabric, SQL, Azure, SSAS, and advanced Excel (SharePoint knowledge a plus).
• Analytical Skills - Advanced analytical and problem-solving skills with meticulous attention to detail.
• Impact & Insight - Proven ability to translate complex data into clear, actionable insights and effective visualizations.
• Project Management - Excellent organizational skills and proven project management capabilities.
• Client & Stakeholder - Strong collaboration and cross-functional engagement skills with internal and external stakeholders.
• Requirements - Skilled in client consultation, requirements elicitation, and formal documentation.
• Global Operations - Willingness and flexibility to work in a 24x7 global environment across time zones to support business continuity.

Good to have skills

• Marketing Systems - Experience with marketing data platforms and Customer Relationship Management (CRM) systems.
• Data Architecture - Familiarity with data governance frameworks and data modeling principles.
• Workflow Automation - Exposure to Power Apps or Power Automate for business process automation.
• Campaign Analysis - Experience in marketing attribution models and campaign performance tracking.