Platform Specialist

Apple, Inc.; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Apple Inc. in Bengaluru is seeking an experienced Apple Ads Platform Specialist to join the Search Ads team. You will manage relationships with clients and agencies, develop growth strategies, and drive revenue objectives across a portfolio of performance marketing campaigns.

You'll partner with cross-functional teams, analyze data from internal and external sources, and act as a thought leader to optimize campaigns and expand advertiser success in India’s vibrant mobile ecosystem.

Qualifications

• Bachelor's Degree in a related field; MBA a plus.
• 4+ years of performance media sales using a self-serve platform.
• Managed India-based clients with domestic and export business in prior roles.
• Experience in online, digital, or performance marketing, ideally within the mobile ecosystem and data-driven marketing environment.
• Solid expertise in performance marketing, including campaign optimization, measurement, and growth strategies.
• Excellent communication and presentations skills - both in person and virtually.

Responsibilities

• Manage relationships with clients and agencies in the performance marketing space.
• Maintain a high level of outreach via email, phone and meetings to ensure a strong business pipeline.
• Develop a strategy for long-term success across your portfolio of clients & prospects.
• Act as a thought leader with both clients and agencies.
• Work closely with your Manager & Platform Specialist team to ensure accurate execution and alignment with customer objectives.
• Use internal & external data sets to understand how to best help grow your customer's business.

Skills

Performance marketing

Campaign optimization

Communication skills

Self-serve platform experience

Client relationship management

Strategic account management

Education

Bachelor's Degree in related field

MBA

Tools

Self-serve ad platform

CRM systems

Excel/Numbers

Job description

Bengaluru, Karnataka, India Sales and Business Development

At Apple, we work every day to create products that enrich people’s lives. We want to help people in every part of their lives that we can, including making the world’s best content easily and beautifully available to the hundreds of millions of people around the globe who use Apple products. Our Advertising Platforms organization enables a thriving ecosystem for content creators, publishers, and developers by helping them monetize their work while enabling users to discover high-quality content seamlessly across Apple devices. With the continued growth of Apple Ads within the App Store where a significant majority of app downloads originate from search this platform has become a critical channel for app discovery and performance marketing for iOS developers globally.We are seeking an experienced Apple Ads - Platform Specialist with a real passion for customer excellence to join our Search Ads team to help businesses with promotion and discovery across Apple Services. Operating as both a strategic account manager and a consultative seller across the pre- and post- sale lifecycle. Highly adaptable, self-directed, you are an autonomous problem solver who can independently troubleshoot complex campaign performance issues, architect bold growth strategies and constructively challenge clients to rethink their potential. Effectively partners with performance advertisers in the mobile and app developer ecosystem, you have very strong communication and interpersonal skills, you are highly analytical, resourceful, customer-focused, team-oriented, and can work independently to meet revenue and business objectives. You have a proven track record of meeting or exceeding revenue targets in the mobile and app developer space with performance-type advertisers and agencies.

Description

Manage relationships with clients and agencies in the performance marketing spaceMaintain a high level of outreach via email, phone and meetings to ensure a strong business pipelineDevelop a strategy for long-term success across your portfolio of clients & prospectsAct as a thought leader with both clients and agenciesWork closely with your Manager & Platform Specialist team to ensure accurate execution and alignment with customer objectivesUse internal & external data sets to understand how to best help grow your customer's business

Minimum Qualifications

• Bachelors Degree in a related field or equivalent, MBA a plus
• Experience in performance media sales with at least 4 years experience using a self-serve type platform
• Managed India-based clients with domestic and export business in your previous roles
• Experienced in online, digital, or performance marketing, ideally within the mobile ecosystem and data-driven marketing environment.
• Solid expertise in performance marketing, including campaign optimization, measurement, and growth strategies.
• Excellent communication and presentations skills - both in person and virtually

Preferred Qualifications

• Over 5 years in performance account management or sales, with a proven history of expanding existing client portfolios in search and mobile advertising.
• Comprehensive knowledge of the mobile app ecosystem, with specialized background and strong preference for experience within the mobile gaming landscape.
• Rigorous data fluency, with expert command of Excel/Numbers to dissect performance data and build compelling commercial narratives.
• Challenger mindset, skilled at guiding advertisers beyond their comfort zone using proactive, insight-led recommendations.
• Proven agency collaboration, comfortable navigating complex agency hierarchies and direct-advertiser relationships.
• Platform mastery, experienced in self-serve ad operations, campaign optimization, client training, and troubleshooting.
• India market expertise, well-versed in local digital dynamics as well as cross-border import/export business models.
• Exceptional executive communication and presentation skills, capable of delivering high-impact business reviews and articulating complex concepts clearly to senior stakeholders.
• High operational rigor, with meticulous attention to detail, proactive prioritization, and the resilience to execute under tight timelines.
• Completion of the official Apple Ads Certification, with a strong foundational understanding of the Apple Ads product suite, campaign structures, and best practices, is strongly preferred

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