Apple Ads Platform Specialist - Performance Marketing

Apple India Pvt Ltd; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Apple India Pvt Ltd is seeking an experienced Platform Specialist for Apple Ads. You will manage relationships with clients and agencies in performance marketing, drive growth strategies, and serve as a trusted advisor across the pre- and post-sale lifecycle.

You will leverage data to optimize campaigns, partner with internal teams, and communicate insights to senior stakeholders. The role focuses on the India market, requires self-direction, strong communication, and a track record of meeting

Qualifications

• 5+ years in performance account management or sales.
• Experience with self-serve advertising platforms.
• Experience managing India-based clients.
• Strong Excel/Numbers data fluency.
• MBA or related degree is a plus.

Responsibilities

• Manage relationships with clients and agencies in the performance marketing space.
• Develop a strategy for long-term success across your portfolio of clients & prospects.
• Act as a thought leader with both clients and agencies.
• Work closely with your Manager & Platform Specialist team to ensure accurate execution and alignment with customer objectives.
• Use internal & external data sets to understand how to best help grow your customer's business.

Skills

Performance mgmt

Mobile ads

Excel/Numbers

Challenger mindset

Agency collaboration

Ad platform mastery

India market

Executive communicate

Operational rigor

Education

Bachelor's degree

MBA preferred

Tools

Self-serve ad platform

Apple Ads Certification

Job description

Platform Specialist Summary

At Apple, we work every day to create products that enrich people's lives. We want to help people in every part of their lives that we can, including making the world's best content easily and beautifully available to the hundreds of millions of people around the globe who use Apple products. Our Advertising Platforms organization enables a thriving ecosystem for content creators, publishers, and developers by helping them monetize their work while enabling users to discover high-quality content seamlessly across Apple devices. With the continued growth of Apple Ads within the App Store where a significant majority of app downloads originate from search this platform has become a critical channel for app discovery and performance marketing for iOS developers globally. We are seeking an experienced Apple Ads - Platform Specialist with a real passion for customer excellence to join our Search Ads team to help businesses with promotion and discovery across Apple Services. Operating as both a strategic account manager and a consultative seller across the pre- and post- sale lifecycle. Highly adaptable, self-directed, you are an autonomous problem solver who can independently troubleshoot complex campaign performance issues, architect bold growth strategies and constructively challenge clients to rethink their potential. Effectively partners with performance advertisers in the mobile and app developer ecosystem, you have very strong communication and interpersonal skills, you are highly analytical, resourceful, customer-focused, team-oriented, and can work independently to meet revenue and business objectives. You have a proven track record of meeting or exceeding revenue targets in the mobile and app developer space with performance-type advertisers and agencies.

Description

Manage relationships with clients and agencies in the performance marketing space Maintain a high level of outreach via email, phone and meetings to ensure a strong business pipeline Develop a strategy for long-term success across your portfolio of clients & prospects Act as a thought leader with both clients and agencies Work closely with your Manager & Platform Specialist team to ensure accurate execution and alignment with customer objectives Use internal & external data sets to understand how to best help grow your customer's business

Preferred Qualifications

• Over 5 years in performance account management or sales, with a proven history of expanding existing client portfolios in search and mobile advertising.
• Comprehensive knowledge of the mobile app ecosystem, with specialized background and strong preference for experience within the mobile gaming landscape.
• Rigorous data fluency, with expert command of Excel/Numbers to dissect performance data and build compelling commercial narratives.
• Challenger mindset, skilled at guiding advertisers beyond their comfort zone using proactive, insight-led recommendations.
• Proven agency collaboration, comfortable navigating complex agency hierarchies and direct-advertiser relationships.
• Platform mastery, experienced in self-serve ad operations, campaign optimization, client training, and troubleshooting.
• India market expertise, well-versed in local digital dynamics as well as cross-border import/export business models.
• Exceptional executive communication and presentation skills, capable of delivering high-impact business reviews and articulating complex concepts clearly to senior stakeholders.
• High operational rigor, with meticulous attention to detail, proactive prioritization, and the resilience to execute under tight timelines.
• Completion of the official Apple Ads Certification, with a strong foundational understanding of the Apple Ads product suite, campaign structures, and best practices, is strongly preferred

Minimum Qualifications

• Bachelors Degree in a related field or equivalent, MBA a plus
• Experience in performance media sales with at least 4 years experience using a self-serve type platform
• Managed India-based clients with domestic and export business in your previous roles
• Experienced in online, digital, or performance marketing, ideally within the mobile ecosystem and data-driven marketing environment.
• Solid expertise in performance marketing, including campaign optimization, measurement, and growth strategies.
• Excellent communication and presentations skills - both in person and virtually

Experience Level Mid Level