PG India - Associate Director

Publicis Groupe; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Starcom in Mumbai is seeking an Associate Director - Content Marketing (North) to lead integrated content strategies that align with media objectives and culture. You will drive storytelling across Digital, TV, Radio and Print to deliver measurable business outcomes and revenue growth for the region.

You will manage a lean regional team, collaborate with media, creative, analytics and client stakeholders, and oversee content creation, planning, and performance reporting.

Qualifications

• 8–12 years of experience in content strategy/creative strategy/branded content.
• Experience in agency units/sports marketing/talent marketing preferred.
• Understanding of emergent tech solutions (Gen AI, AR, VR).
• Experience developing branded properties and large-scale campaigns.
• Exceptional ideation and storytelling with diverse audiences.

Responsibilities

• Identify audience insights and content opportunities.
• Develop integrated content strategies aligned with brand and media objectives.
• Lead content creation across Digital, TV, Radio & Print.
• Track performance metrics and optimize campaigns based on data.

Skills

Content strategy

Creative strategy

Branded content

Team leadership

Stakeholder management

Analytics

Communication

Tools

Microsoft Office Suite

Job description

Company description

Starcom is a leading global media agency and part of Publicis Groupe, known for delivering data-driven and people-centric marketing solutions. With a presence across 100+ markets, Starcom specializes in integrated media planning, digital and performance marketing, programmatic, and content-led strategies. Guided by its "Human Experience (HX)" approach, the agency combines consumer insights, technology, and creativity to help brands build meaningful connections and drive measurable business outcomes.

Overview

Role Overview

We are looking for a strategic and creative Associate Director - Content Marketing (North) to drive impactful storytelling through an IMC approach anchored in culture and content. This role will focus on building content strategies that integrate with media planning to enhance brand engagement and deliver measurable business outcomes.

Key Responsibilities

1. Content Strategy & Planning

• Identify audience insights and content opportunities
• Develop integrated content strategies aligned with brand and media objectives
• Ideate and execute industry first PR’able solutions
• Plan and execute content creation and associations across Digital, TV, Radio & Print in an integrated manner
• Responsible to drive revenue for the unit in the region

2. Content Creation & Execution

• Lead development of high-quality content (copies, scripts, blogs, video concepts, social creatives)
• Collaborate with creative, design, and production teams
• Ensure content aligns with brand tone, messaging, and campaign goals

3. Analytics & Reporting

• Track content performance metrics: engagement, reach, conversions, ROI
• Build reports and derive actionable insights
• Continuously optimize based on performance data

4. Team and stakeholder management

• Manage a lean team in the region
• Collaborate with cross-functional teams (media, creative, analytics)
• Manage and hone client relationships

Key Skills & Requirements

• 8-12 years of experience in content strategy/creative strategy/branded content
• Experience in agency units/sports marketing/talent marketing agencies preferred
• Understanding of emerging tech solutions is a must (Gen AI, AR, VR etc)
• Experience in developing and executing branded properties, collaborations and associations and large-scale content campaigns.
• Exceptional ideation & storytelling with the ability to effectively communicate complex concepts to diverse audiences.
• Experience working in a matrix environment managing partners, internal stakeholders and clients
• Excellent communication, presentation interpersonal & analytical skills
• Proven ability to manage a team
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

Why Join Starcom

• Work on leading global and Indian brands
• Be part of a data-driven, content + media integrated ecosystem
• Access to global tools and learning from Publicis Groupe
• High-growth, collaborative culture