Performance Marketing Lead

Kirana Club Pte Ltd; Bengaluru South; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Kirana Club Pte Ltd in Bengaluru is seeking a hands-on Performance Marketing lead to manage a ₹1Cr+ monthly budget across Meta, Google and other paid channels. You will own end-to-end campaign execution, CAC/ROAS models, and experimentation to drive sustainable growth among vernacular, non-metro retailers across Bharat.

As the business moves toward a commerce-first B2B marketplace, you will collaborate with the creative and product teams to optimize onboarding flows, tracking, and reactivation

Qualifications

• 4+ years in performance marketing.
• Experience marketing to non-metro vernacular audiences in India.
• Hands-on expertise in CAC/ROAS models.
• AI-driven approach to creative testing and analysis.
• Strong with numbers; builds own CAC/ROAS models.

Responsibilities

• Own ₹1Cr+ monthly performance marketing budget across Meta, Google and other paid channels.
• Build, launch, and optimize campaigns end to end — creative testing, targeting, bid strategy, budget allocation across channels.
• Own CAC and the economics of paid acquisition end to end — from first transaction to repeat, LTV and ROAS; run experiments to improve them.
• Collaborate with creative to test and iterate ad creative for vernacular audience.
• Build attribution and tracking accurate enough to guide budget calls.
• Partner with growth and product so paid users land into onboarding flows that convert and retain.
• Scale commerce acquisition and reactivation across Search, Shopping, Performance Max, catalogue ads, display and remarketing.

Skills

Performance marketing

Budget mgmt

Data analysis

CAC/ROAS modeling

AI-native marketing

Non-metro vernacular audience

Budget ownership

Tools

Meta Ads

Google Ads

Shopping Ads

Performance Max

Catalogue ads

Remarketing

Job description

You'll own Kirana Club's performance marketing engine and a ₹1Cr+ monthly budget across Meta, Google, and other paid channels. This is a hands-on, spend-owning role — responsible not just for running campaigns, but for acquiring transacting retailers at the right CAC and building the experimentation engine behind paid growth.

As Kirana Club evolves into a B2B commerce marketplace, performance marketing will increasingly be commerce-first — bringing retailers directly to relevant products, categories and offers, and getting them to come back and buy again. Our audience is largely non-metro, vernacular-first kirana store owners across Bharat, so standard D2C playbooks often won't work as-is.

What you'll do

• Own and manage a ₹1Cr+ monthly performance marketing budget across Meta, Google and other paid channels
• Build, launch, and optimize campaigns end to end — creative testing, targeting, bid strategy, budget allocation across channels
• Own CAC and the economics of paid acquisition end to end — from first transaction/delivered order to repeat, LTV and ROAS; run experiments to continuously improve them
• Work with the creative team to test and iterate ad creative for a vernacular, non-metro audience
• Build attribution and tracking accurate enough to make real budget calls, not vanity dashboards
• Partner with growth and product so paid users land into onboarding flows that actually convert and retain
• Build and scale commerce acquisition and reactivation across Search, Shopping, Performance Max, catalogue/product ads, display and remarketing — driving retailers directly to relevant products, categories and offers

What we're looking for

• 4+ years in performance marketing, has managed a monthly budget upwards of ₹50L
• Experience marketing to non-metro, vernacular, or price-sensitive Indian audiences
• Deep hands-on expertise in Meta and Google Ads, including commerce-led campaigns such as Shopping/PMax, catalogue ads and remarketing
• Strong professional pedigree — a brand-name startup, agency, or company that signals you can be trusted with real budget
• Strong with numbers — builds your own CAC/ROAS models, doesn't wait on a data team to tell you if a campaign worked
• AI-native — uses AI for creative variants, copy testing, and analysis as a default
• Stayed long enough at your last few roles to see campaigns compound — no string of sub-year stints
• Based in Bangalore, ready to work from office
• Background in ecommerce, marketplaces, quick commerce, D2C or another transaction-led consumer business; experience building for Bharat is a strong plus