ROLE PURPOSE
The Key Account Manager (KAM) is the dedicated owner of aftermarket revenue and customer relationships for a defined set of strategic accounts that collectively represent a large share of addressable AM revenue in the region. The KAM is the single commercial point of contact at these accounts for spare parts, M-Powered contracts, retrofits and any other new AM offerings, and is responsible for converting whitespace into recurring aftermarket revenue.
KEY RESPONSIBILITIES
Account Ownership & Revenue Growth
- Manage assigned strategic accounts end-to-end for all aftermarket revenue streams
- Deliver the assigned account-level AM revenue target across spares, M-Powered, retrofits and new AM products
- Convert whitespaces in assigned regions - identify under-penetrated SKUs, machines and product categories and activate them
- Build and protect Milacron's entitlement value (SOM) capture at each account
Customer Engagement & Coverage
- Maintain a structured visit / call plan (PJP) across assigned accounts - minimum weekly customer visits and calls per defined cadence
- Build relationships across plant-level and corporate-level decision-makers (maintenance, procurement, plant heads)
- Handle commercial and service-related escalations in coordination with the Regional Service team (Regional Service Managers and Service Engineers)
Contracting & Upsell
- Push Milacron spare part sales, consumable kits, and structured replacement programs
- Drive M-Powered contract closures; build the pipeline at the account level
- Coordinate with Service Engineers to convert any SE-flagged upsell opportunities in their accounts into closed orders
Reporting & Governance
- Maintain accurate account, opportunity and visit data in CRM / MIS
- Submit weekly coverage reports and monthly account reviews to the Regional Aftermarket Head
SUCCESS METRICS / KPIS
Revenue & Growth
- Account AM revenue vs. target (primary KPI)
- SOM capture % at assigned customers
- M-Powered penetration in assigned accounts
Customer Coverage
- Customer visits per week / calls per week (PJP adherence %)
- Customer NPS at assigned accounts
- Whitespace accounts activated
Operational Discipline
- CRM data hygiene (% complete records)
- On-time submission of weekly / monthly reports
KEY SKILL REQUIREMENTS
Technical & Commercial
- B2B field sales and account management in capital goods or industrial equipment
- Strong product and spare-parts knowledge (injection moulding preferred)
- Account mining, negotiation and deal closing
Analytics & Planning
- Account revenue analysis and visit planning (PJP)
- Sales forecasting and pipeline tracking
- Proficiency in Excel / MIS reporting, CRM and PJP / route-planning tools
Interpersonal
- Customer relationship management at plant and corporate levels
- Cross-functional coordination with service teams
Behavioural
- Customer-first mindset
- Hunter mentality and self-motivation
- Strong communication skills and resilience
EXPERIENCE PROFILE
- 4-5 years of B2B sales / key account management experience in capital goods, industrial equipment or aftermarket
- Demonstrated record of growing account-level revenue and converting whitespace opportunities
- Exposure to spare-parts or aftermarket selling preferred
- Engineering background (Mechanical / Production) preferred