Paid Social Growth Analyst, APAC

Rippling; Bengaluru; On-site; INR 800,000 - 1,200,000; Part time

Benefits offered by this job

Equal opportunity employer

Diverse and inclusive workforce

Office-based collaboration

Job summary

Rippling is looking for a Paid Social Analyst to oversee paid social campaigns across key APAC markets, including India. The role involves leading strategy on platforms like LinkedIn and Meta and requires strong analytical skills.

The ideal candidate will have a minimum of 3 years of experience and a proven track record in managing paid social campaigns in B2B settings. You will work closely with regional stakeholders to drive pipeline and growth.

Qualifications

• 3+ years of experience managing paid social, especially Meta and LinkedIn.
• Strong ownership mindset and readiness to seek feedback.
• Ability to communicate clearly across teams and manage priorities.

Responsibilities

• Own paid social strategy and execution across APAC.
• Optimize budget allocation and campaign performance.
• Develop region-specific creative tailored to local audiences.

Skills

Managing paid social campaigns

Strong project management skills

Communication skills across teams

Analytical and data-driven problem-solving

Creativity and hackiness

Job description

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company—payroll, expenses, benefits, and computers—so you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third‑party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America’s best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About The Role

Rippling is looking for a Paid Social Analyst, APAC (contractor) to own paid social campaigns for the Core HR product across key APAC markets, primarily Australia, Singapore, India, and New Zealand. This person will serve as the primary paid social point of contact for APAC and partner closely with the International Growth team and regional stakeholders to drive efficient pipeline and ARR growth.

In this role, you will lead strategy and execution across LinkedIn and Meta, managing budget allocation, campaign performance, and testing plans across a diverse set of markets. You will localize creative and copy for regional audiences, tailor messaging to local ad formats and buyer behavior, and identify opportunities to support Rippling’s continued expansion across APAC. You’ll work cross‑functionally with APAC Sales, Marketing Operations, Growth and Demand Gen managers, and Brand to launch campaigns, share insights, and shape regional strategy that drives both brand awareness and pipeline. A key part of the role is owning full‑funnel performance—tracking how leads progress through the sales funnel, identifying conversion bottlenecks, and using data to continuously improve results.

This role is ideal for someone who is analytical, action‑oriented, and excited to build. You should be comfortable brainstorming and testing new audiences and campaign ideas, using AI and analytics tools to improve decision‑making, and navigating regional nuances in platform performance, privacy regulations, and audience behavior across Australia, Singapore, India, and New Zealand.

What You Will Do

• Own paid social strategy and execution across APAC markets for Rippling, with a primary focus on Australia, Singapore, India, and New Zealand.
• Optimize budget allocation and campaign performance across LinkedIn and Meta, with potential to expand into other paid social channels, balancing efficiency, scale, and market priorities.
• Develop region‑specific creative and copy tailored to local audiences, messaging, and ad formats while testing new audiences, campaigns, and market‑entry strategies.
• Partner with cross‑functional stakeholders, including APAC Sales, Marketing Operations, and Brand, to evolve regional strategy and launch campaigns.
• Monitor down‑funnel performance and build AI‑ and analytics‑driven tools, frameworks, and reporting to improve funnel conversion and ARR generation across APAC while navigating regional privacy and platform nuances.

What You Will Need

• 3+ years of experience managing paid social, in particular Meta and LinkedIn at high‑growth companies, B2B preferred.
• Strong ownership mindset: motivated by owning a number, not afraid to step up to big challenges, and ready to seek feedback for improvement.
• Ability to communicate well across teams: clearly explain ideas and updates to different partners to keep projects moving smoothly and manage priorities across time zones.
• Strong project management skills: balance multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand.
• Bias to action: constantly try new growth ideas, embrace learning, and get projects over the finish line.
• Structured, data‑driven problem‑solving skills: analyze and find solutions to ambiguous problems using tools like Google Sheets or SQL.
• Inbox‑0 mindset: extremely organized, prioritize tasks effectively, and handle multiple projects to ensure on‑time delivery within scope.
• Hackiness and creativity: constantly generate new ideas and experiment.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request an accommodation, please email [e-mail].

Rippling highly values having employees working in‑office to foster a collaborative work environment and company culture. For office‑based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.