Senior Employer Brand Marketer

Rippling; Bengaluru; On-site; INR 3,000,000 - 4,600,000; Full time

Job summary

Rippling in Bengaluru is seeking a strategic Employer Branding Lead to own the EVP and drive a scalable storytelling program. You will shape how Rippling is perceived as a great place to work by coordinating content across Marketing, Talent Acquisition, and Communications.

You will build a library of videos, blogs, and social assets while leading campaigns that engage diverse, global audiences. You will partner with leaders to uncover compelling stories, manage external platforms, and optimize

Qualifications

• 5+ years in employer branding, copywriting, or related roles.
• Exceptional storytelling and writing skills for technical and creative audiences.
• Resourceful in fast-paced environments; able to use AI to produce content.
• Strategic thinker who balances long-term goals with short-term wins.

Responsibilities

• Assess recruitment assets, identify gaps, and create new collateral.
• Design deployment of marketing assets across recruiting functions.
• Plan and execute technical recruiting events to build candidate pipelines.
• Leverage social channels and podcasts to position Rippling as a great place to work.
• Define Rippling EVP and tailor messages for R&D and GTM talent.
• Create content library: videos, blogs, and social assets showing challenges and culture.
• Run targeted campaigns to engage diverse global audiences.
• Collaborate with leaders to tell compelling internal and external stories.
• Manage presence on Glassdoor, LinkedIn, and Blind.

Skills

Storytelling

Copywriting

Content strategy

Employer branding

Analytics

AI content

Relationship building

Proactivity

Writing

Job description

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third‑party apps like Slack and Microsoft 365—within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America’s best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

Rippling has spent the last year building its Employer Brand function from the ground up—establishing foundational programs, cross‑functional relationships, and an initial narrative platform. Now we need someone to take it to the next level. This is a strategic & hands‑on role responsible for shaping how Rippling is understood as a place to work. You'll own the Employer Value Proposition, lead a coordinated content and storytelling program across candidate touch points, and serve as the strategic bridge between Marketing, Talent Acquisition, and Communications. Rippling is scaling fast, hiring aggressively across engineering, GTM, and business roles, and EB has a direct line to hiring outcomes.

What You’ll Own

Recruiting Enablement (Short‑Term Wins)

• Assess the current inventory of available recruitment assets, identify gaps, and lead the creation of new collateral.
• Optimize and design the deployment of marketing assets across every function within the recruiting organization.
• Plan and execute technical recruiting events and meetups to build a robust candidate pipeline.
• Leverage social channels and podcasts to articulate and cement Rippling as a great place to work.

Employer Branding at Scale (Long‑Term, Strategic Impact)

• Champion Rippling’s EVP: collaborate with internal stakeholders to define and articulate Rippling’s Employee Value Proposition, tailored to distinct candidate pools across R&D and GTM talent.
• Create compelling content: produce and share impactful employer brand moments both internally and externally, cultivating organic engagement and employee pride to foster a consistently positive brand sentiment.
• Develop and manage a library of videos, blogs, and social media assets that showcase our technical challenges, innovative culture, and unique story.
• Build and implement targeted campaigns designed to engage diverse audiences globally.
• Work closely with Rippling leaders to uncover and tell compelling stories that resonate both inside and outside the company.
• Oversee Rippling’s presence on platforms like Glassdoor, LinkedIn, and Blind, ensuring proactive engagement with reviews and candidate feedback.

What You Will Need

• 5+ years of relatable experience in employer/talent branding, copywriting, editorial, or a related role.
• Exceptional storyteller: strong writing and storytelling skills, with the ability to craft compelling narratives that resonate with technical and creative audiences.
• Scrappy and resourceful: thrives in fast‑paced, ambiguous environments, with a knack for finding creative solutions and delivering impactful results, even with limited resources. Capable of using AI to produce compelling content.
• Strategic thinker: capable of seeing the big picture while executing detailed projects, balancing long‑term goals with short‑term wins.
• Relationship builder: skilled at building trust and confidence with stakeholders, from executives to team leads, and adept at navigating cross‑functional dynamics.
• Data‑informed marketer: uses analytics to measure the impact of campaigns and continuously refine strategies to drive engagement and adoption.
• Strong writer: comfortable producing a variety of content types, from videos, podcasts, and blogs to social media campaigns and recruiter toolkits.
• Proactive and autonomous: takes ownership of projects, drives them to completion, and consistently delivers high‑quality results without extensive oversight.
• Adaptable and resilient: can pivot strategies quickly and remain effective under changing priorities and constraints.