P3 Assistant Manager - Growth Marketing

PayU Payments; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Training courses access

Career growth

Diversity & inclusion

Global scale

Job summary

PayU Payments is seeking an Assistant Manager - Growth Marketing to plan and execute campaigns across multiple channels from Bangalore, Gurgaon, and Mumbai. You will drive growth through strategic channel planning, optimization, and new media exploration in a fast-paced, fintech startup context.

The role requires 2–3 years in growth marketing with campaign execution and a solid understanding of the Indian market.

Qualifications

• 2-3 years of experience in growth marketing and campaign execution.
• Strong work ethic and ownership to drive success metrics and growth for the assigned brand.
• Understanding of the Indian marketing landscape (i.e., channels, tools, vendors, costs, best practices, etc.).
• CRM experience at a B2C fintech product start-up (BNPL, Cards, Loans) preferred.

Responsibilities

• Plan and execute all marketing campaigns across existing channels.
• Increase campaign reach by building process efficiencies, unlocking new reach mediums, and developing a deep understanding of tools to be used.
• Research new channels, build business cases, and execute campaigns to increase conversions.
• Review campaign performance, identify opportunity areas, and run campaigns to drive incremental value.
• Maintain TAT, accuracy, and increase campaign efficiency.

Skills

Growth marketing

Campaign execution

Channel planning

Fintech CRM

Job description

Job Description

Role: Assistant Manager - Growth Marketing

Location: Bangalore/Gurgaon/Mumbai

About the team

PayU Finance is the credit and lending arm of the PayU brand (a wholly-owned subsidiary of the Prosus group, previously Naspers group) headquartered in Amsterdam, Netherlands. PayU Finance India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit. PayU Finance provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI, and express loans.

PayU Finance operates under two brands - LazyPay and PaySense, with a focus on Buy Now Pay Later and personal loan products.

About the Role: CRM Assistant Manager

• Plan and execute all marketing campaigns across existing channels.
• Increase campaign reach by building process efficiencies, unlocking new reach mediums, and developing a deep understanding of tools to be used.
• Research new channels, build business cases, and execute campaigns to increase conversions.
• Review campaign performance, identify opportunity areas, and run campaigns to drive incremental value.
• Maintain TAT, accuracy, and increase campaign efficiency.

Requirements

• 2-3 years of experience in growth marketing and campaign execution.
• Strong work ethic and ownership to drive success metrics and growth for the assigned brand.
• Understanding of the Indian marketing landscape (i.e., channels, tools, vendors, costs, best practices, etc.).
• CRM experience at a B2C fintech product start-up (BNPL, Cards, Loans) preferred.

What we offer

• A positive, get-things-done workplace with an opportunity to influence a brand’s growth story in its early stages.
• A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this).
• An inclusive environment that ensures we listen to a diverse range of voices when making decisions.
• Ability to learn cutting-edge concepts and innovation in an agile start-up environment with a global scale.
• Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity).

About Us

At PayU, we are a global fintech investor, and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18+ high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs to offering credit to underserved individuals, to helping merchants buy, sell, and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more at www.payu.in | www.lazypay.in | www.paysense.in

Our CommitmentToBuilding A DiverseAndInclusive Workforce

As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and everyPayUneerso they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.