P4 Lead - Startup Programs

PayU Payments; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

PayU Payments is building and scaling the PayU for Startups platform from Bengaluru to become the most loved platform for founders. You will own cross-functional GTM initiatives, drive onboarding efficiency, and measure outcomes with dashboards and governance.

You will partner with product, marketing, sales, onboarding, and ops to reduce friction, accelerate activation, and enable expansion in startup ecosystems with VC/accelerator collaborations.

Qualifications

• Experience leading programs/GTM for fintech/SaaS/startups is a plus.
• 3-4 years cross-functional experience with Product, Marketing, Sales, Onboarding, Ops and Support.
• Track record building digital platforms, removing onboarding friction, and lifting activation/adoption at scale.
• Strong RevOps/process mindset: CRM, funnel ops, SLAs, instrumentation, attribution.

Responsibilities

• Platformization of PayU for Startups across Payments & Data, Concierge, Ecosystem, Mentorship, Content, and Operations.
• Founder-first onboarding with data prefill, risk/KYC, and fast TAT guardrails.
• GTM flywheel: content, demand gen, case studies, ROI tools; lifecycle journeys from discovery to revenue.
• RevOps foundation: clean data, standardized processes, CRM hygiene, SLAs, funnel visibility.
• Program governance with monthly reviews, dashboards, risks/asks, and operating rhythm.
• Reactivation & penetration plays with VC/accelerator/ISV partners and precise segmentation.

Skills

Cross-functional GTM

RevOps mindset

CRM & funnel ops

Stakeholder management

Executive presence

Data-driven decision making

Tools

Salesforce CRM

Dashboard tools

Job description

Job Description:

Our startup vertical combines PayU deep payments knowledge with entrepreneurial spirit to create disruptive fintech solutions. A passionate team of builders, strategists, and technology leaders transforming how businesses and consumers experience digital payments.

About the Role:

Build and scale "PayU for Startups" (https://www.startups.payu.in) into the most loved platform for founders—reducing onboarding time, removing friction, enabling white-glove onboarding at scale, and wiring a GTM engine that turns high-intent startup demand into activation, adoption, and revenue. This is a high-ownership, cross-functional role with clear goals, fast execution, and measurable outcomes.

Responsibilities:

• Platformization of PayU for Startups
  Build a cohesive platform across Payments & Data, Concierge, Ecosystem, Mentorship, Content, and Operations—clear entry points, guided journeys, SLAs, ownership, and instrumentation across the funnel.
• Founder-first onboarding
  Stand up a fast lane for funded startups: data prefill from public sources, streamlined risk/KYC, explicit TAT guardrails, and proactive issue resolution to cut time-to-live and handoffs.
• GTM flywheel (Content + Demand Gen)
  Ship sector playbooks, case studies, ROI tools, webinars/AMAs; design lifecycle journeys to move founders from discovery → activation → expansion; measure and iterate weekly.
• RevOps foundation
  Build the operating backbone so every lead/account is actionable and attributable—clean data, standardized processes, CRM hygiene, SLAs, and funnel visibility.
• Program governance
  Run it like a business: monthly performance reviews, dashboards, target vs. actuals, risks/asks, and a predictable operating rhythm.
• Reactivation & penetration plays
  Win-back and expand within funded startups via targeted motions with VC/accelerator/ISV partners and precise segmentation.

(KPIs)

• Faster onboarding and activation for funded startups
• Higher pipeline quality and win rates in target segments
• Product-led adoption and expansion (activation, feature adoption, NRR)
• Trusted visibility via dashboards, attribution, and governance cadence

Requirements:

• Experience leading programs/experience/GTM for complex, multi-stakeholder journeys (fintech/SaaS/startups a plus)
• 3-4 years of cross-functional experience partnering with Product, Marketing, Sales, Onboarding, Ops, and Support to launch and scale initiatives
• Track record of building digital platforms, removing onboarding friction, and lifting activation/adoption at scale
• Strong RevOps/process mindset: CRM, funnel ops, SLAs, instrumentation, attribution
• Crisp communication, stakeholder management, executive presence, and bias for action

Nice to have

• Exposure to startup ecosystems (VCs, accelerators, ISVs), founder communities, or B2B partnerships
• Comfort with data tools (e.g., dashboards/BI), experimentation, and content-led GTM

What we offer?

• A positive, get-things-done workplace
• A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this)
• An inclusive environment that ensures we listen to a diverse range of voices when making decisions.
• Ability to learn cutting edge concepts and innovation in an agile start-up environment with a global scale
• Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity)

About us:

PayU, Indias leading diversified fintech platform with Prosus as an investor, operates businesses that are regulated by the Reserve Bank of India and offers advanced solutions to meet the digital financial services needs of customers (merchants, banks, and consumers).

PayU provides payment gateway solutions to online businesses through its cutting-edge and award-winning technology and has empowered 4.5 lakhs+ businesses, including India's leading enterprises, e-commerce giants and SMBs. It enables businesses to collect digital payments across 100+ online payment methods such as Credit Cards, Debit Cards, Net Banking, EMIs, pay-later, QR, UPI, Wallets, and more. It's a preferred partner in the affordability ecosystem, offering the maximum coverage of issuers and easy-to-implement integrations across card-based EMIs, pay-later options and new-age cardless EMIs. PayU offers e-commerce brands best-in-industry success rates while ensuring a seamless checkout experience. PayU's through its PayTech division, Wibmo provides market leading authentication and risk TSP services to leading banks in India and 30+ countries and through its NBFC, PayU Finance, it empowers 3.5 lakh+ merchants and 6 million consumers offering innovative and flexible credit solutions. Please visit: www.payu.in for more information.

Our Commitment to Building A Diverse and Inclusive Workforce

As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive, and safe environment, for all our people, communities, and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility, and unbiased attention to every PayUneer so they can succeed, irrespective of gender, color, or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities, or the LGBTQ communities.